Overall Rating Gold
Overall Score 67.30
Liaison Nicholas Liu-Sontag
Submission Date Feb. 7, 2020
Executive Letter Download

STARS v2.1

New York University
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 4.00 / 4.00 Nicholas Liu-Sontag
Manager
Sustainability
"---" indicates that no data was submitted for this field

Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability? :
Yes

Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Yes

Name of the campaign:
Sustainability at NYU

A brief description of the campaign, including how students and/or employees were engaged:

The Sustainability at NYU campaign was a crowdsourcing campaign to solicit sustainability ideas from NYU community members. Participants were able to log into the platform, share unique ideas, comment, or vote (up or down) on ideas posted by others.


A brief description of the measured positive impact(s) of the campaign:

The initiative yielded 178 ideas and over 2300 participants. The ideas were then considered by an ad hoc Sustainability Working Group which compiled a list of discrete Sustainability Actions for implementation and further study.


The website URL where information about the campaign is available:
Name of the campaign (2nd campaign):
NYUnplugged

A brief description of the campaign, including how students and/or employees were engaged (2nd campaign):

NYUnplugged is a one week, annual energy-saving competition between teams of student residence halls. Our peer-to-peer student educators, the EcoReps, lead the week's competition, earning their team points by encouraging their fellow residents to save energy (measured by their buildings' smart metering systems), engaging their peers in energy-themed programming, and sharing about the competition on social media.


A brief description of the measured positive impact(s) of the campaign (2nd campaign):

In 2019, the competition resulted in 9 individual events, 177 student participants in the competition, and a total of 23,312kWh of energy saved.


The website URL where information about the campaign is available (2nd campaign):
A brief description of other sustainability-related outreach campaigns, including measured positive impacts:

NYU's Office of Sustainability holds an annual Zero Waste Challenge, where participants are challenged to carry their own landfill-bound waste in a clear bag for a whole week. The bag includes a label that reads: "Ask me what's in the bag" to stimulate conversations around personal waste generation. Last year's challenge had 190 participants. The average amount of waste collected was 5.35 oz.; 66% of participants felt compelled to change their consumer/waste habits after participating in the challenge. 71% of participants had more than one conversation with friends and acquaintances about waste during the challenge.


The website URL where information about the programs or initiatives is available:
Additional documentation to support the submission:
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