| Overall Rating | Gold - expired |
|---|---|
| Overall Score | 67.48 |
| Liaison | Allison Maxted |
| Submission Date | Jan. 22, 2019 |
| Executive Letter | Download |
Mohawk College
EN-5: Outreach Campaign
| Status | Score | Responsible Party |
|---|---|---|
|
4.00 / 4.00 |
Kayla
LaChance Sustainability Programs and Services Coordinator Sustainability Office |
Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability? :
Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Name of the campaign:
A brief description of the campaign, including how students and/or employees were engaged:
The purpose of the Sustainability Initiatives Fund (SIF) is to provide all Mohawk College students with skills and knowledge to encourage greater awareness of environmental sustainability. The adoption of sustainable principles and practices will enable the College to provide a more environmentally conscious learning and working environment, while positioning Mohawk College as a leader in sustainability among post-secondary institutions. The Idea Bank Campaign is focused on collecting student ideas that support the enhancement of sustainability on campus. The top ideas are implemented the following year.
A brief description of the measured positive impact(s) of the campaign:
Through this campaign a number of projects with positive impacts have been achieved. During the 2018 campaign, Mohawk Sustainability had over 3068 conversations with students, 12 student volunteers, 2782 visits to the website, 534 ideas submitted and over 12,000 social media impressions. Over the past few years we have implemented many projects including: a water bottle free pledge campaign, building the community garden, bringing bee apiaries onto campus, starting a bike loan program, implementing a rainwater harvester, displaying a waste management zone and hosting a student sustainability leadership workshop.
The website URL where information about the campaign is available:
Name of the campaign (2nd campaign):
A brief description of the campaign, including how students and/or employees were engaged (2nd campaign):
Bike Month is a month long celebration of cycling in participating municipalities in the Greater Toronto and Hamilton region. As a Smart Commute employer, Mohawk College participates annually in Bike Month and its keystone event, Bike to Work Day. In 2018, Mohawk Sustainability offered free bike tune ups on campus prior to Bike to Work day. On Bike to Work day refreshments and T-shirts were provided and participants were congratulated for cycling to work or school. Cycling resources were shared on social media and through an outreach booth. Throughout Bike Month, Mohawk Sustainability also engaged staff, faculty and students through photo contest on all the communication platforms. More than 25 participants shared photos of themselves cycling to work/school or for fun during the month of June.
A brief description of the measured positive impact(s) of the campaign (2nd campaign):
Impact measures:
• 84 participants in bike month events + contest, including 21 participants in Bike to Work Day,
• 351 interactions (clicks, likes and shares) on social media,
• 6 new bike lock facility sign ups
The website URL where information about the campaign is available (2nd campaign):
A brief description of other sustainability-related outreach campaigns, including measured positive impacts:
The website URL where information about the programs or initiatives is available:
Additional documentation to support the submission:
Data source(s) and notes about the submission:
The information presented here is self-reported. While AASHE staff review portions of all STARS reports and institutions are welcome to seek additional forms of review, the data in STARS reports are not verified by AASHE. If you believe any of this information is erroneous or inconsistent with credit criteria, please review the process for inquiring about the information reported by an institution or simply email your inquiry to stars@aashe.org.