Overall Rating Silver - expired
Overall Score 45.77
Liaison Joe Herbst
Submission Date Jan. 17, 2014
Executive Letter Download

STARS v2.0

Minnesota State University Moorhead
IN-2: Innovation 2

Status Score Responsible Party
Complete 1.00 / 1.00 Joe Herbst
Sustainability Coordinator
Office of Campus Sustainability
"---" indicates that no data was submitted for this field

Title or keywords related to the innovative policy, practice, program, or outcome:
Captain Conservation

A brief description of the innovative policy, practice, program, or outcome:

Flypaper Creative Services is a student-run ad agency centered at Minnesota State University Moorhead. The agency interacts with actual clients and produces materials like posters, brochures, various advertisements and/or marketing plans. In the fall semester of 2013, Flypaper worked with the Office of Campus Sustainability (OCS), to develop and manage a comprehensive approach aimed at energy conservation on campus. This approach engaged the campus through print media, a superhero design and naming contest, catchy slogans, guerilla marketing, and the deployment of hundreds of light switch covers placed throughout the campus.

This innovative approach is not covered in any other aspect of our STARS report, and has not been claimed by a previous innovation or other credit.

The super-hero naming contest winner appears in The Greenwire:


Information about student-run ad agency, Flypaper Creative Services, can be found here:


A brief description of any positive measurable outcomes associated with the innovation (if not reported above):

A letter of affirmation from an individual with relevant expertise:
Which of the following STARS subcategories does the innovation most closely relate to? (Select all that apply up to a maximum of five):
Yes or No
Curriculum Yes
Research ---
Campus Engagement Yes
Public Engagement ---
Air & Climate ---
Buildings ---
Dining Services ---
Energy Yes
Grounds ---
Purchasing ---
Transportation ---
Waste ---
Water ---
Coordination, Planning & Governance ---
Diversity & Affordability ---
Health, Wellbeing & Work ---
Investment ---

Other topic(s) that the innovation relates to that are not listed above:

The website URL where information about the innovation is available:
Data source(s) and notes about the submission:

The information presented here is self-reported. While AASHE staff review portions of all STARS reports and institutions are welcome to seek additional forms of review, the data in STARS reports are not verified by AASHE. If you believe any of this information is erroneous or inconsistent with credit criteria, please review the process for inquiring about the information reported by an institution or simply email your inquiry to stars@aashe.org.