Overall Rating Expired
Overall Score Expired
Liaison Amy Butler
Submission Date Feb. 11, 2016
Executive Letter Download

STARS v2.0

Michigan State University
EN-5: Outreach Campaign

Status Score Responsible Party
Complete Expired Sean Barton
Former Project Coordinator
IPF Sustainability
"---" indicates that no data was submitted for this field

Has the institution held at least one sustainability-related outreach campaign directed at students within the previous three years that has yielded measurable, positive results in advancing sustainability?:
Yes

Has the institution held at least one sustainability-related outreach campaign directed at employees within the previous three years that has yielded measurable, positive results in advancing sustainability?:
Yes

The name of the campaign (1st campaign):
Green Certification

A brief description of the campaign (1st campaign):

The Green Certification program is designed to recognize, assist, and promote sustainability. The program is focused on faculty and staff (all employees) and units. The program engages employees to take steps toward reducing their environmental footprint within their working spaces. Units and departments demonstrate their commitment through initiatives for communication and education, energy efficiency and conservation, waste reduction and recycling, water conservation, and procurement. Green Certification seeks to motivate environmentally friendly behaviors by providing definitive guidelines and reducing confusion about best practices. This year, green certification was expanded to include multiple levels of certification, Bronze, Silver and Gold, to reflect the different levels of sustainable actions and processes within a space.

Applications for the Fall 2014-Spring 2015 year opened on Campus Sustainability Day, October 2014 and certifications were recognized during the university’s celebration of Earth Week in April 2015 at the Sustainability Gala.

There are four categories of certification including: offices, information technology spaces, science laboratories and kitchens.


A brief description of the measured positive impact(s) of the campaign (1st campaign):

Certifications increased dramatically in targeted high energy areas such as Labs and IT Spaces. Certified labs increased by 1000%, where certified IT Spaces increased by 325% when compared to the previously expiring certification period.


The website URL where information about the campaign is available (1st campaign):
The name of the campaign (2nd campaign):
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A brief description of the campaign (2nd campaign):
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A brief description of the measured positive impact(s) of the campaign (2nd campaign):
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The website URL where information about the campaign is available (2nd campaign):
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A brief description of other outreach campaigns, including measured positive impacts:

In the past year, Campus Sustainability has ramped up its outreach via web and social media. The metrics of new "likes" on Facebook has climbed considerably in the past year. We have also seen marked increases in other social media and web visits.


The information presented here is self-reported. While AASHE staff review portions of all STARS reports and institutions are welcome to seek additional forms of review, the data in STARS reports are not verified by AASHE. If you believe any of this information is erroneous or inconsistent with credit criteria, please review the process for inquiring about the information reported by an institution and complete the Data Inquiry Form.