Overall Rating Bronze
Overall Score 31.69
Liaison Sally Hopley
Submission Date Aug. 30, 2021

STARS v2.2

Metropolitan Community College
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 2.00 / 4.00 Sally Hopley
Coordinator of Sustainable Practices
Campus Planning and Sustainability
"---" indicates that no data was submitted for this field

Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability?:
Yes

Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
No

Name of the campaign:
Earth Month Campaign

A brief description of the campaign:

In 2020 and 2021 efforts were taken to significantly increase participation during Earth Month events. Weekly emails were sent to the sustainability newsletter group (students and staff), weekly announcements were listed on the intranet board, and social media posts on Twitter, Facebook, and Instagram were increased to almost daily. In 2020, participants in the EcoChallenge program also received weekly emails about the program, highlighted challenges, and resources to complete the highlighted challenge.

Earth Day 2021 also includes a social media blitz with hourly posts on the College's sustainability goals and activities.


A brief description of the measured positive impact(s) of the campaign:

The 2020 EcoChallenge activities resulted in 875 minutes outdoors, 805 minutes not in front of a screen, 396 gallons of water saved, 250 minutes of learning, 134 conversations with people, 94 plastic bottles not sent to the landfill, 58 meatless meals eaten, 24 pounds of waste composted, 2 advocacy actions, and 2 trees planted.

The social media account received over 100% increase in profile views. The increased social media also assisted in bringing individuals to our electronic recycling events, which collected over 8,000 pounds of electronics to be recycled by a local partner following R2 standards.


Name of the campaign (2nd campaign):
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A brief description of the campaign (2nd campaign):
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A brief description of the measured positive impact(s) of the campaign (2nd campaign):
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A brief description of other sustainability-related outreach campaigns:
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Additional documentation to support the submission:
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