Overall Rating Bronze
Overall Score 33.44
Liaison Sarah Murray
Submission Date April 6, 2018
Executive Letter Download

STARS v2.1

Metropolitan Community College
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 2.00 / 4.00 Sally Hopley
Coordinator of Sustainable Practices
Campus Planning and Sustainability
"---" indicates that no data was submitted for this field

Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability? :
Yes

Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
No

Name of the campaign:
Pass to Class

A brief description of the campaign, including how students and/or employees were engaged:

Pass to Class, our free bus service to credit and GED students has been underutilized. As part of a sustainability strategy to reduce greenhouse gas emissions, reduce the need for additional parking stalls, and to encourage the use of public transportation the Office of Campus Planning & Sustainability coordinated with Marketing to develop strategies to raise awareness of the service and to increase ridership.


A brief description of the measured positive impact(s) of the campaign:

MCC Marketing launched a campaign aimed at increasing awareness and use of MCC's Pass to Class program by current and prospective students. A number of tactics were deployed including: palm cards, in-transit signage, outdoor advertising, on-campus digital signage and an internal email campaign aimed at enrollment specialists and advisors to mention the program to students as a viable transportation option. The campaign launched at Omaha's Earth Day celebration with a major push to let the public as well as students know about the program.

As a result, visits to the program's web page have increased by 325% since campaign inception. As the campaign moves towards the year mark, we will see how ridership increases in the spring and summer seasons. Awareness of the program, passes issued and site traffic have all seen increases as a result of this integrated campaign.


The website URL where information about the campaign is available:
Name of the campaign (2nd campaign):
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A brief description of the campaign, including how students and/or employees were engaged (2nd campaign):
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A brief description of the measured positive impact(s) of the campaign (2nd campaign):
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The website URL where information about the campaign is available (2nd campaign):
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A brief description of other sustainability-related outreach campaigns, including measured positive impacts:
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The website URL where information about the programs or initiatives is available:
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Additional documentation to support the submission:
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