|Submission Date||Aug. 31, 2018|
EN-5: Outreach Campaign
|4.00 / 4.00||
Engagement and Outreach Advisor
Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability? :
Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Name of the campaign:
A brief description of the campaign, including how students and/or employees were engaged:
Green to Go is the reusable container program whereby the campus community may use reusable containers instead of disposable packaging at select Food Service Locations. Green to Go is available in the Robbins Health Learning Centre Market and City Centre Market, where 7 vendors total support the program. Patrons make a one time $5 deposit and receive a loyalty card that saves them $0.75 on each meal where Green to Go is used. Green to Go is promoted through physical banners and posters during the Fall and Winter orientation periods, in person engagement at outreach tables, social media contests through MacEwanEats and the Office of Sustainability's social media channels, and through newsletter stories shared on the internal staff newsletter and through the Office of Sustainability.
A brief description of the measured positive impact(s) of the campaign:
2016-17: 69 deposits purchased, 961 discounts given
2017-18: 26 deposits purchasd, 361 discounts given
The website URL where information about the campaign is available:
Name of the campaign (2nd campaign):
A brief description of the campaign, including how students and/or employees were engaged (2nd campaign):
During the Suite Score campaign, MacEwan residents received electronic communications that outlined what items may be donated to charitable organizations upon move-out (household items, clothing, electronics). Physical posters were distributed on each floor of the MacEwan Residence. Promotions through social media shared more information about Goodwill, the organization who received donations from move out. These promotions were meant to not only provide residents with logistical details for donating, but also helped to underscore why we chose a local organization. The final communications shared the results of Suite Score (weight of donations diverted from landfill), on digital screens around campus, through the internal staff newsletter, and through the Office of Sustainability's and Residence's social media channels.
A brief description of the measured positive impact(s) of the campaign (2nd campaign):
Suite Score 2017: 1,002 kg donated
Suite Score 2018: 1,083 kg donated
The website URL where information about the campaign is available (2nd campaign):
A brief description of other sustainability-related outreach campaigns, including measured positive impacts:
For the Commuter Challenge campaign, details were shared via the internal staff newsletter that encouraged staff to sign up. Posters were distributed around campus highlighting the Commuter Challenge with a call to participate. A promotional email was sent to targeted departments (e..g. transportation services) to help support promotions. The results were shared through the Office of Sustainability's newsletter, and the internal staff newsletter.
Commuter Challenge 2016: 60 registered, 48 attended: 4309 KM travelled, 657 kg CO2 avoided, 341L fuel saved, 48,742 calories burned
Commuter Challenge 2017: 48 registered, 39 attended: 2944 KM travelled, 461 kg CO2 avoided, 249L fuel saved, 34,423 calories burned
The website URL where information about the programs or initiatives is available:
Additional documentation to support the submission:
The information presented here is self-reported. While AASHE staff review portions of all STARS reports and institutions are welcome to seek additional forms of review, the data in STARS reports are not verified by AASHE. If you believe any of this information is erroneous or inconsistent with credit criteria, please review the process for inquiring about the information reported by an institution and complete the Data Inquiry Form.