Overall Rating Silver - expired
Overall Score 49.29
Liaison Bonnie Dong
Submission Date Oct. 30, 2014
Executive Letter Download

STARS v2.0

MacEwan University
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 4.00 / 4.00 Chantal Beaudoin
Head of Sustainability
Office of Sustainability
"---" indicates that no data was submitted for this field

Has the institution held at least one sustainability-related outreach campaign directed at students within the previous three years that has yielded measurable, positive results in advancing sustainability?:
Yes

Has the institution held at least one sustainability-related outreach campaign directed at employees within the previous three years that has yielded measurable, positive results in advancing sustainability?:
Yes

The name of the campaign (1st campaign):
For the Love of Waste

A brief description of the campaign (1st campaign):

The Office of Sustainability, in partnership with the University's Facilities department, host an annual electronic waste drive entitled "For the Love of Waste". Staff, students, faculty, and community members can drop off their unwanted or broken electronics (anything with a plug or battery operated) in any of the cages available on each campus.


A brief description of the measured positive impact(s) of the campaign (1st campaign):

In 2012, an estimated 500 community members browsed the displays. Sponsored by Global Electric Electronic Processing (GEEP), over 100 community members donated a total of 307 kg worth of electronic waste, which was diverted to reuse and recycling. $1,000 in prizes was awarded and ten individuals took part in an interactive bus tour of the Edmonton Waste Management Centre.

In 2013, over 500 kg of e-waste was collected across all four campuses.


The website URL where information about the campaign is available (1st campaign):
The name of the campaign (2nd campaign):
Earth Hour

A brief description of the campaign (2nd campaign):

For the past five years, MacEwan University has participated in the "One Hour No Power" challenge. This annual Alberta-wide contest invites post-secondary schools to pledge to power down for one hour during Earth Hour. The institution that receives the highest percentage of student, staff and faculty pledges wins.

Every year World Wildlife Fund’s Earth Hour sees hundreds of millions of participants, across more than 100 countries, power down for one hour, sending a powerful message for taking action on climate change. This cross-campus challenge is a simple way for Alberta’s post-secondary students and staff to participate in this global movement.

The University of Alberta initiated this challenge in 2010 and now hosts it annually. Each year the challenge grows; in 2010, only four institutions participated (MacEwan University being one) and now in 2014, there are 13 post-secondary institutions involved.


A brief description of the measured positive impact(s) of the campaign (2nd campaign):

-in 2010, MacEwan had 280 pledges (2.17% participation)
-In 2011, MacEwan had 170 pledges (1.32% participation)
-In 2012, MacEwan had 311 pledges (2.32% participation)
-In 2013, MacEwan had 167 pledges (1.05% participation)
-In 2014, MacEwan had 383 pledges (2.73% participation; highest pledge year to date.)


The website URL where information about the campaign is available (2nd campaign):
A brief description of other outreach campaigns, including measured positive impacts:
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