Overall Rating Gold
Overall Score 74.86
Liaison Alyssa Erding
Submission Date Jan. 19, 2021

STARS v2.2

Macalester College
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 4.00 / 4.00 Christie Manning
Director of Sustainability
Sustainability Office
"---" indicates that no data was submitted for this field

Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability?:
Yes

Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Yes

Name of the campaign:
RecycleMania

A brief description of the campaign:

RecycleMania is a friendly competition and benchmarking tool for college and university recycling programs to promote waste reduction activities to their campus communities. Over a 10-week period, schools report recycling and trash data which are then ranked according to who collects the largest amount of recyclables per capita, the largest amount of total recyclables, the least amount of trash per capita, or have the highest recycling rate. Macalester regularly participates in Recyclemania, winning 4th place in 2018 and again in 2020.


A brief description of the measured positive impact(s) of the campaign:

Throughout the months of February and March each year, Macalester uses the RecycleMania competition as a time to put the pedal to the metal on promoting zero waste goals with an environmental justice focus. During this month events like a free clothing swap, a weigh the waste food challenge, and sustainable skills shares are hosted to raise attention to the competition and encourage students to put forth their best waste sorting efforts.
In 2020, the Free Clothing Swap resulted in students exchanging unwanted clothing in good condition for free diverted 280 lbs of clothes from a landfill in just 1.5 hours. Moreover, Recyclemania leads to further recycling collection on campus which works in hand with the efforts of the campus Zero Waste committee.

https://www.macalester.edu/sustainability/zero-waste/recycling/


Name of the campaign (2nd campaign):
SustainaCup

A brief description of the campaign (2nd campaign):

In October 2019, the Sustainability Office and Health and Wellness jointly launched a SustainaCup program to distribute menstrual cups. SustainaCup is a program designed to improve menstrual sustainability through alleviating the cost burden of periods, reducing stigma, offering gender-neutral and discreet products, and ensuring the health safety of cups. The cups are made available in the Health and Wellness office as well as through Mailing Services. The program will be continued in the fall with the help of OrganiCup, the menstrual cup provider, which will now be distributing free menstrual cups across college campuses through the Campus Cup program.


A brief description of the measured positive impact(s) of the campaign (2nd campaign):

In the first two weeks of the campaign alone over 350 menstrual cups were distributed providing access to a menstrual health option to students all across campus. The Macalester student body uses an estimated 350,000 pads and tampons each year so the opportunity to reduce waste as well as cost to individuals is enormous.

https://www.macalester.edu/sustainability/sustainability-and-wellness/


A brief description of other sustainability-related outreach campaigns:
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Additional documentation to support the submission:
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