|Submission Date||Feb. 26, 2021|
EN-5: Outreach Campaign
|4.00 / 4.00||
Sustainability Program Manager
Office of Sustainability
Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability?:
Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Name of the campaign:
A brief description of the campaign:
RecycleMania (now known as Campus Race to Zero Waste) is a friendly competition and benchmarking tool for college and university recycling programs to promote waste reduction activities to their campus communities. Lehigh participated in RecycleMania for the first time in 2013 and continued involvement in the 2014-2020 competitions. The competition is promoted through a large banner over campus walkway, email, Facebook, Twitter, Instagram, public website, bus ads, tabling, events, and campus activities and events.
A brief description of the measured positive impact(s) of the campaign:
- Increased awareness of recycling due to large banner over walkway, bus ads, emails, Facebook, Instagram, Twitter, public website information, bus ads, tabling, events, and campus events and activities.
- Students, faculty, and staff are increasingly motivated to increase recycling efforts and reduce waste generation.
- Generated increased attention and support for campus recycling programs.
- Measured and benchmarked weekly trash and recycling numbers
- Increased engagement and attendance at the various RecycleMania events including:
Game Day Basketball
Several of our usual events in 2020, such as the Trashion Show, were cancelled due to campus closure associated with COVID-19.
Name of the campaign (2nd campaign):
A brief description of the campaign (2nd campaign):
Each November, Lehigh hosts an Energy Conservation Month designed to reduce energy consumption on campus and increase awareness of energy conservation topics. LU Facilities, Eco-Reps, and the Office of Sustainability organize and promote this through engaging events and programs as well as creative marketing.
Types of events:
- Energy Pledge: The pledge encourages faculty, staff, and students to commit to energy reducing behaviors throughout the month of November and beyond.
- One Hour, No Power Fitness Event: This event promote energy reduction by having students unplug for an hour to attend a low energy, dimly lit yoga class. Eco-Reps teach the students in attendance about energy conservation month and how they can help reduce energy consumption in their day to day life.
- Energy trivia: This event promotes learning about ways to save energy.
- Ugly Sweater Photo Contest: This event is open to faculty, staff, and students and promotes turning down the thermostat and wearing an ugly sweater to work to get people thinking about using less energy.
A brief description of the measured positive impact(s) of the campaign (2nd campaign):
During the 2013 competition, there was an 8.94% per capita energy consumption savings in participating Lehigh buildings. This was an increase over the 2012 competition's savings of 6.6%.
During the 2014 competition, over 100 staff and students signed the energy pledge.
During the 2015 competition, approximately 80 people signed the energy pledge.
During the 2016 competition, 72 people signed the energy pledge.
During the 2017 competition, 121 people signed the energy pledge.
During the 2018 competition, 76 people signed the energy pledge.
During the 2019 competition, 88 people signed the energy pledge.
A brief description of other sustainability-related outreach campaigns:
- Car Free Day: Lehigh participated in Car Free Day in September 2019 by encouraging members of the Lehigh community to choose an alternative method of transportation for the day. This included signing a pledge to be car free for the day. We hosted a vendor showcase and a celebratory breakfast for those who chose to go car free.
Additional documentation to support the submission:
Although Recyclemania (now known as Campus Race to Zero Waste) in Spring 2020 was impacted by COVID-19, it was held to completion previous years and was planned for the 2019-2020 academic year. Energy Conservation month in Fall 2019 was not impacted by COVID-19. Considering the previous explanations, the data above is representative of a normal year.
The information presented here is self-reported. While AASHE staff review portions of all STARS reports and institutions are welcome to seek additional forms of review, the data in STARS reports are not verified by AASHE. If you believe any of this information is erroneous or inconsistent with credit criteria, please review the process for inquiring about the information reported by an institution and complete the Data Inquiry Form.