Overall Rating Silver
Overall Score 62.34
Liaison Christie-Joy Hartman
Submission Date Jan. 27, 2022

STARS v2.2

James Madison University
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 4.00 / 4.00 Benjamin Rosenberger
Sustainability Coordinator
Dining Services
"---" indicates that no data was submitted for this field

Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability?:
Yes

Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Yes

1st campaign 

Name of the campaign:
Race to Zero Waste with Weigh the Waste

A brief description of the campaign:
Aramark, the Institute for Stewardship of the Natural World, and Facilities Management collaborate annually to participate in the Food Organics Category of RecycleMania (https://recyclemania.org) which is now called Campus Race to Zero Waste. Efforts in typical years include an educational campaign to reduce wasted food and "Weigh the Waste" events. Although some educational efforts were canceled due to the pandemic, in 2021, JMU placed 40th in the Food Organics Category out of 103 participants with 55.56 points.

Aramark at JMU conducts Weigh the Waste initiatives each semester to raise awareness of food waste and encourage guests to take only what they can eat. Weigh the Waste in Spring Semester is coordinated with Campus Race to Zero Waste. Weigh the Waste takes place at all-you-care-to-eat dining facilities on JMU’s campus. While consumers (students and employees) enjoy dining at an all-you-care-to-eat facility, food waste is a concern. A Weigh the Waste campaign usually occurs during the lunch period for five weekdays. A station is setup in front of the dish return. Interns have clear bins and a scale to collect and weigh food waste. Signage is displayed presenting food waste facts. During the lunch period, the food waste is weighed and the amount of food waste per person is determined. Each of the student-employees staffing the table are provided a script with facts and talking points to educate consumers.

A brief description of the measured positive impact(s) of the campaign:
During the Weigh the Waste campaign in Spring 2020, food waste reductions as high as 21% were captured in one day. This campaign ran from February 3–7, 2020 from 11am-2pm in the D-Hall residential dining facility. Over 2800 guests participated in the campaign through the week. During campaign, there were three consecutive days of waste decreases.

if reporting an additional campaign, provide:

2nd campaign

Name of the campaign (2nd campaign):
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A brief description of the campaign (2nd campaign):
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A brief description of the measured positive impact(s) of the campaign (2nd campaign):
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Optional Fields

A brief description of other sustainability-related outreach campaigns:
James Madison University joined with other universities around the state to support the Virginia Division of Energy's Demand Response Program. On June 27, 2019 from 2:00 to 3:00 pm those on the JMU campus were expected to take actions, such as
-Turn off lights;
-Unplug office devices not in use;
-Unplug kitchen appliances; and
-Turn off any laboratory equipment not in use.
The request for JMU campus members to participate was sent several days in advance by email. Results were not analyzed at time of submission. A description and results of the overall DMME program are at https://energy.virginia.gov/energy-efficiency/demand-response.shtml (Accessed Nov 2021)

Additional documentation to support the submission:
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Data source(s) and notes about the submission:
Responsible party for "Weigh the Waste": Benjamin Rosenberger, Sustainability Coordinator, Aramark/JMU Dining Services

Essa Paterson, ISNW, entered response for Demand Response Program, March 3, 2021. Accessed November 12, 2021.

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