Overall Rating Silver
Overall Score 59.02
Liaison Martín Sanchez Gutiérrez
Submission Date June 29, 2024

STARS v2.2

Tecnológico de Monterrey – Campus Ciudad de México
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 4.00 / 4.00
"---" indicates that no data was submitted for this field

Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability?:
Yes

Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Yes

1st campaign 

Name of the campaign:
Ruta Azul's nationwide awareness campaign

A brief description of the campaign:

Ruta Azul's nationwide awareness campaign, spanning 22 campuses of Tecnológico de Monterrey over a four-month period from June 2023, left a lasting impact on approximately 90,085 students, 16,968 educators and 12,763 collaborators daily. The initiative targeted key environmental concerns, including water and energy conservation, recycling practices, and carbon footprint reduction. Through a series of diverse messages projected on the more than 100 campus screens, the campaign engaged students, educators and collaborators across the country, fostering awareness and encouraging responsible behaviors in areas crucial to sustainable living. This comprehensive effort exemplifies Ruta Azul's commitment to instilling a culture of environmental consciousness within the academic community on a national scale.


https://drive.google.com/file/d/1X--zcpMizZIC44G2oL-udHv1WNngzUSK/view?usp=sharing 


A brief description of the measured positive impact(s) of the campaign:
We implemented a comprehensive communication campaign through our institutional channels (email, mitec platform, social media, websites, news site, among others) aimed at sparking curiosity in the Tec community (students, faculty, staff, management, Board of Directors, and EXATEC) about the local, national, and global context of the climate crisis. Additionally, the campaign also aimed to present Ruta Azul as the Sustainability and Climate Change Plan 2025, showcase the efforts made in the different areas, reaffirm the commitments achieved, and engage our community by inviting them to join with sustainable actions.

 

Achievements: +100 materials developed, 3,445 video views, 10,766 website visits, 8,744 visits to the sustainability blog, 1,346 newsletter subscribers, and 1,388 report downloads.

 

if reporting an additional campaign, provide:

2nd campaign

Name of the campaign (2nd campaign):
The Sustainable Events Guide

A brief description of the campaign (2nd campaign):
document that provides guidelines and recommendations for minimizing the environmental impact associated with organizing an event or meeting, implementing sustainable actions related to food and catering, waste management, resource efficiency, and participant experience.

 

The guide was produced in three versions, each targeted at students, employees, teachers, and external partners, and is available for consultation through the internal portal and the sustainability blog.

 

https://blogsostenibilidad.tec.mx/es/informate/conoce-la-guia-de-eventos-sostenibles-e-implementa-acciones-para-reducir-la-huella-ecologica

 

A brief description of the measured positive impact(s) of the campaign (2nd campaign):
For the launch of this guide, efforts were made to disseminate it through internal communication channels such as mitec (intranet), banners on employee pay stubs, the monthly Blue Route newsletter, and an article on the sustainability blog. Additionally, this guide is shared during periodic meetings with strategic audiences who organize experiences and/or events, where we raise awareness about plastic pollution and showcase the relevance and content of this guide.

 

Optional Fields

A brief description of other sustainability-related outreach campaigns:
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Additional documentation to support the submission:
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Data source(s) and notes about the submission:
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The information presented here is self-reported. While AASHE staff review portions of all STARS reports and institutions are welcome to seek additional forms of review, the data in STARS reports are not verified by AASHE. If you believe any of this information is erroneous or inconsistent with credit criteria, please review the process for inquiring about the information reported by an institution or simply email your inquiry to stars@aashe.org.