Overall Rating Gold
Overall Score 74.09
Liaison Merry Rankin
Submission Date Aug. 30, 2019
Executive Letter Download

STARS v2.1

Iowa State University
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 4.00 / 4.00 Merry Rankin
ISU Director of Sustainability
Facilities Planning & Management
"---" indicates that no data was submitted for this field

Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability? :
Yes

Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Yes

Name of the campaign:
Live Green! EcoChallenge

A brief description of the campaign, including how students and/or employees were engaged:

The Iowa State University Live Green! Eco Challenge focused on increasing students active participation in sustainable living through day-to-day activities. The challenge was facilitated via the Joulebug app, where participants logged actions such as turning water off when brushing teeth, riding their bike to class, or volunteering. Students were engaged through the app, as well as an online social media campaign/contest.


A brief description of the measured positive impact(s) of the campaign:

Seventy-four participants logged 5,684 actions into the Joulebug app, resulting in 11,000lbs of CO2 savings, 652lbs of diverted waste, 4,400 gallons of water saved, and 11 hours of donated time.


The website URL where information about the campaign is available:
Name of the campaign (2nd campaign):
Caught Green Handed

A brief description of the campaign, including how students and/or employees were engaged (2nd campaign):

ISU students, staff, and faculty contribute to sustainability in many different ways! Members of The Green Umbrella student organization engaged in a fun and informative sustainability awareness campaign through catching students, faculty and staff in the act of being sustainable or catching them "green-handed". In addition to increasing awareness and celebrating commitment to sustainable living, the campaign also offered a unique and engaging opportunity to market upcoming sustainability events and opportunities.


A brief description of the measured positive impact(s) of the campaign (2nd campaign):

As well as being interactive on a one to one level, "Get Caught Green Handed" was featured as a social media campaign and resulted in an impressive number of reactions, sharing and posting by followers. In addition, post-campaign event surveys showed a significant portion of attendees had heard about sustainability events through one or more components of the Get Caught Green Handed Campaign.


The website URL where information about the campaign is available (2nd campaign):
A brief description of other sustainability-related outreach campaigns, including measured positive impacts:

Sustainability Symposium
Iowa State University organizes an annual Symposium on Sustainability, which provides sustainability training and professional development to the entire university community, including staff. Coordinated by Iowa State University's Live Green! Initiative, the Symposium calls all students, faculty, and staff to action to be fully committed to and engaged in ensuring a sustainable future through their actions and decisions regarding the campus, its operations, and initiatives.


The website URL where information about the programs or initiatives is available:
Additional documentation to support the submission:
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