| Overall Rating | Gold |
|---|---|
| Overall Score | 67.09 |
| Liaison | Mercè Jorba |
| Submission Date | Feb. 29, 2024 |
IESE Business School - Barcelona
EN-5: Outreach Campaign
| Status | Score | Responsible Party |
|---|---|---|
|
4.00 / 4.00 |
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indicates that no data was submitted for this field
Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability?:
Yes
Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Yes
Name of the campaign:
PRINTING ON DEMAND
A brief description of the campaign:
Objective: Reduce the volume of printed documentation delivered to MBA students
Scope: MBA program students
Definition: Until the 2019-2020 academic year, all the documentation corresponding to all the subjects of the program was delivered in print to all students of the MBA program.
Starting with the 2020-2021 academic year, the “Printing on demand” campaign was launched, consisting of which all students, through a platform, could choose which documentation for each subject they want to be delivered in print.
The campaign was launched and spread through "IESE NOW" (the official channel of internal communications in IESE).
Also, in the "MBA PROGRAM HANDBOOK" (given to each MBA student)information about this campaign was included:
"Printing materials: At IESE over the last decade we have implemented a battery of measures to increase on-campus energy efficiency, reducing energy consumption and being more sustainable. Introducing the shift to digital content the MBA program is getting greener and has implemented a paperless policy on casebooks. Students have access to all the material through My IESE, for each course. In case you may need a printed version, you canorder this by selecting the casebooks you want."
The handbook was uploaded in the "EN-2: Student Orientation" credit.
Scope: MBA program students
Definition: Until the 2019-2020 academic year, all the documentation corresponding to all the subjects of the program was delivered in print to all students of the MBA program.
Starting with the 2020-2021 academic year, the “Printing on demand” campaign was launched, consisting of which all students, through a platform, could choose which documentation for each subject they want to be delivered in print.
The campaign was launched and spread through "IESE NOW" (the official channel of internal communications in IESE).
Also, in the "MBA PROGRAM HANDBOOK" (given to each MBA student)information about this campaign was included:
"Printing materials: At IESE over the last decade we have implemented a battery of measures to increase on-campus energy efficiency, reducing energy consumption and being more sustainable. Introducing the shift to digital content the MBA program is getting greener and has implemented a paperless policy on casebooks. Students have access to all the material through My IESE, for each course. In case you may need a printed version, you canorder this by selecting the casebooks you want."
The handbook was uploaded in the "EN-2: Student Orientation" credit.
A brief description of the measured positive impact(s) of the campaign:
With this campaign, the number of printed sheets of program documentation has been reduced by 65%, specifically 2,300,000 copies per year.
Name of the campaign (2nd campaign):
HOP ON THE TRAIN
A brief description of the campaign (2nd campaign):
Objective: Reduce emissions generated when traveling between the Barcelona and Madrid campuses.
Scope: Faculty and staff from Barcelona and Madrid campuses.
Definition: During the 2021-2022 academic year, the “HOP ON THE TRAIN” campaign was launched, consisting of promoting travel exclusively by train on the route between Barcelona and Madrid campuses, which is IESE's top route.
The campaign was launched and spread through "IESE NOW" (the official channel of internal communications in IESE)
The Operations Area awarded a corporate “travel kit” to the three employees who’ve generated the lowest amount of emissions by opting to travel by train.
Scope: Faculty and staff from Barcelona and Madrid campuses.
Definition: During the 2021-2022 academic year, the “HOP ON THE TRAIN” campaign was launched, consisting of promoting travel exclusively by train on the route between Barcelona and Madrid campuses, which is IESE's top route.
The campaign was launched and spread through "IESE NOW" (the official channel of internal communications in IESE)
The Operations Area awarded a corporate “travel kit” to the three employees who’ve generated the lowest amount of emissions by opting to travel by train.
A brief description of the measured positive impact(s) of the campaign (2nd campaign):
Before the campaign, train trips represented 65% of the journeys on the Barcelona - Madrid route.
During the academic year 2022, 80% of the trips between Barcelona and Madrid were made using the least polluting option, the train, rather than air travel.
The percentage of train trips was increased by 15%
During the academic year 2022, 80% of the trips between Barcelona and Madrid were made using the least polluting option, the train, rather than air travel.
The percentage of train trips was increased by 15%
A brief description of other sustainability-related outreach campaigns:
NAME OF THE CAMPAIGN: "NO MORE PLASTIC".
Definition: In the 2021-2022 academic year, the “No more plastic” campaign was launched and one of the main actions was to eliminate the sale of plastic water bottles. To support the campaign, all staff were given a “Walk the Talk” glass (reusable). Moreover, students were give reusable bottles.
The campaign was launched and spread through "IESE NOW" (the official channel of internal communications in IESE). Also, signage was distributed on the campuses (Barcelona and Madrid) to raise awareness among the IESE community.
Positive Impact: This campaign has managed to reduce the waste of 170,000 plastic bottles, which were purchased annually.
Definition: In the 2021-2022 academic year, the “No more plastic” campaign was launched and one of the main actions was to eliminate the sale of plastic water bottles. To support the campaign, all staff were given a “Walk the Talk” glass (reusable). Moreover, students were give reusable bottles.
The campaign was launched and spread through "IESE NOW" (the official channel of internal communications in IESE). Also, signage was distributed on the campuses (Barcelona and Madrid) to raise awareness among the IESE community.
Positive Impact: This campaign has managed to reduce the waste of 170,000 plastic bottles, which were purchased annually.
Additional documentation to support the submission:
Data source(s) and notes about the submission:
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