Overall Rating Gold
Overall Score 79.01
Liaison Lindsay Walker
Submission Date Feb. 14, 2023

STARS v2.2

Humber College
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 4.00 / 4.00 Lindsay Walker
Sustainability Manager
Facilities Management
"---" indicates that no data was submitted for this field

Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability?:

Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:

Name of the campaign:
Fair Trade Campus

A brief description of the campaign:

Annually, the Office of Sustainability participates in Fair Trade Campus Week, hosted by Fairtrade Canada. In 2021, the Office of Sustainability organized a social media campaign that highlighted campus locations that offer Fairtrade products and showcased the benefits of Fairtrade.

A brief description of the measured positive impact(s) of the campaign:

Humber College holds the designation of Fair-Trade Campus at both Lakeshore and North Campuses. The Fair Trade Campus designation is a program by Fairtrade Canada. The program recognizes Canadian colleges and universities that are committed to fair trade and promotes the engagement of staff and faculty in responsible consumption choices.

Humber achieved this designation first at the Lakeshore Campus in 2017, and then followed up with the North Campus designation in February 2019 thereby becoming the first institution in Ontario to have multiple campuses Fair Trade certified. Additionally, Humber won the title of Fair-Trade Campus All-Star for a second time in 2020, after having received the award for the first time in 2018. The award is given to the campus with the strongest outreach and engagement throughout Fair Trade Campus Week.

To promote Fairtrade month (May 2022), Humber College’s Office of Sustainability created engaging posts and stories on Twitter, Instagram and Facebook to educate and inform the Humber community. This included trivia questions, sharing Fairtrade Canada’s posts, and asking staff to share testimonies of Fairtrade products. These posts on average reached 200-300 other accounts.

The Fair-Trade Campus Steering Committee is composed of nonacademic staff and students, and operates to help raise awareness about conscious consumption choices and ensure that Fairtrade certified products are available on campus. Through the work of Fair-Trade Campus Steering Committee, Fairtrade certified products are availale in a variety of locations on campus below:

North campus:
- Catering menu, Birch Bark Coffee
- Gourmet Express, Mountain View Estates Fair Trade Coffee
- GH Café, Fair Trade Espresso only, Starbucks Brand
- Humber Room, Mountain View Estates Fair Trade Coffee
- Humber Bookstore, Camino Fair Trade Chocolate bars
- Street Café, Birch Bark Coffee & Camino Fair Trade Chocolate bars
- Residence Dining, Camino Fair Trade Chocolate bars
- Starbucks, Espresso only

Lakeshore Campus:
- Catering, Birch Bark Coffee
- Lakeshore Bookstore, Camino Fair Trade Chocolate bars
- L Commons Eatery, Canteen Fair Trade Coffee
- Media Buzz, Canteen Fair Trade Coffee
- Starbucks, Espresso only

More information about fairtrade products can be found in our Office of Sustainability Website: https://humber.ca/sustainability/sustainable-operations (Under "Sustainable Purchasing")

Name of the campaign (2nd campaign):
O2GO Reusable Container Program/#ReuseHumber

A brief description of the campaign (2nd campaign):

After a year piloting OZZI O2GO reusable containers across the North and Lakeshore campuses, Humber College expanded the availability of reusable containers on campus, launching the #ReuseHumber campaign in the Fall of 2022. The campaign includes posters, informational booths during the first weeks of class, and social media content promoting the programs as well as training of residence and food services staff. #ReuseHumber is a two-fold campaign that encompasses O2GO containers at select locations at the North campus and recently-introduced Friendlier containers at the Lakeshore campus. Humber is the first college ever to adopt Friendlier reusable containers. More information about #ReuseHumber can be found here: https://humber.ca/retailservices/reusehumber

A brief description of the measured positive impact(s) of the campaign (2nd campaign):

At Humber, our O2GO Reusable Container program and is expected to increase waste diversion to 80% per campus user (staff, students and faculty). Over a 1000 containers have been purchased by O2GO users and have received positive feedback from the community, with 91% of participants happy with the program and excited to help divert waste from campus.

On the pilot year, when the reusable container program was running at a reduced capacity and the college community was not fully back to campus, about 100,000 single-use containers were avoided. With the programs expanding and more campus presence, waste diversion numbers are expected to increase as of Fall 2022. Additionally, the programs put Humber on track to adhere to Canada’s federal ban on different types of single-use plastics that will come into force by 2025.

A brief description of other sustainability-related outreach campaigns:

The Office of Sustainability created a “cup mountain” display which emphasized the amount of paper coffee cups that are thrown away at Humber every day. The social media campaign/posters was called “Break up with Your Paper Cup” to encourage students and employees to bring a reusable mug to campus. Many vendors on campus have included a reusable cup discount/advertisement for discount because of this campaign.

The Office of Sustainability ran multiple DIY workshops for Support Staff Appreciation Week. The DIY workshops emphasized using/repurposing sustainable materials at home. The workshop was very popular and as a result the Office of Sustainability is hosting recurring DIY workshops for staff.

Additional documentation to support the submission:

Data source(s) and notes about the submission:

The information presented here is self-reported. While AASHE staff review portions of all STARS reports and institutions are welcome to seek additional forms of review, the data in STARS reports are not verified by AASHE. If you believe any of this information is erroneous or inconsistent with credit criteria, please review the process for inquiring about the information reported by an institution or simply email your inquiry to stars@aashe.org.