|Overall Rating||Silver - expired|
|Submission Date||Oct. 14, 2016|
EN-5: Outreach Campaign
|4.00 / 4.00||
Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability? :
Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Name of the campaign:
A brief description of the campaign, including how students and/or employees were engaged:
An educational campaign was done to improve awareness of what Fairtrade means, and where to find Fairtrade products (in particular coffee) on campus. This included:
- an event giving away free Fairtrade coffee to teach students, staff and faculty about what Fairtrade products are, why they are important and where to find Fairtrade on campus.
- Signage at locations where Fairtrade coffee is sold
- Advertising and "did you know" facts on Fairtrade products shared on HumberTV, twitter and internally staff/faculty daily newsletter.
- Multiple student run events run to engage other students on what Fairtrade is and why it matters at our Lakeshore Campus.
A brief description of the measured positive impact(s) of the campaign:
Knowledge and awareness of Fairtrade coffee has increased since the start of the campaign. Our Campus food provider is now switching all coffee offered at any non-franchise retail outlets to Fairtrade coffee (instead of just one option) starting September 2016.
On our website main page there is a prominent space linking to information on Fairtrade products.
The website URL where information about the campaign is available:
Name of the campaign (2nd campaign):
A brief description of the campaign, including how students and/or employees were engaged (2nd campaign):
In 2014 the Office of Sustainability:
- engaged media students to create several videos showing campus users (staff, students and faculty) how to recycle properly on campus. Videos were short 10 second ads focused on one key item and how to dispose it. Videos were shown on HumberTV, twitter and on the website.
- engaged 10+ students to be Recycling Ambassadors to stand by recycling bins across college educating people how to properly dispose of their waste/recycling on campus during the first two weeks of the semester, and select days throughout the semester.
A brief description of the measured positive impact(s) of the campaign (2nd campaign):
Waste diversion increased from 2014 - 2015 by 1%.
The website URL where information about the campaign is available (2nd campaign):
A brief description of other sustainability-related outreach campaigns, including measured positive impacts:
The website URL where information about the programs or initiatives is available:
Additional documentation to support the submission:
The information presented here is self-reported. While AASHE staff review portions of all STARS reports and institutions are welcome to seek additional forms of review, the data in STARS reports are not verified by AASHE. If you believe any of this information is erroneous or inconsistent with credit criteria, please review the process for inquiring about the information reported by an institution or simply email your inquiry to firstname.lastname@example.org.