Overall Rating Bronze
Overall Score 28.23
Liaison Brian Webb
Submission Date March 5, 2020

STARS v2.2

Houghton College
EN-6: Assessing Sustainability Culture

Status Score Responsible Party
Complete 0.50 / 1.00 Brian Webb
Sustainability Coordinator
Center for Sustainability
"---" indicates that no data was submitted for this field

Does the institution conduct an assessment of sustainability culture?:
Yes

Which of the following best describes the cultural assessment? The assessment is administered to::
The entire campus community (students and employees) directly or by representative sample

Which of the following best describes the structure of the cultural assessment? The assessment is administered::
Without a follow-up assessment of the same cohort or representative samples of the same population

A brief description of how and when the cultural assessment(s) were developed and/or adopted:

An assessment was conducted in December 2018 using voluntary focus groups to gauge students' opinions, beliefs, behaviors, and awareness of campus sustainability initiatives.


A copy or sample of the questions related to sustainability culture:
A sample of the questions related to sustainability culture or the website URL where the assessment tool is available:
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A brief description of how representative samples were reached (if applicable) and how the cultural assessment is administered:

The assessment was made representative by selecting students at random from the list of currently enrolled students. We sorted students by first name, then selected every 10th student to invite to participate in the focus group. Students were organized into focus group time slots based on their availability. A sustainability staff member conducted the group interviews.


A brief summary of results from the cultural assessment:

The results demonstrated that all students were aware of some sustainability efforts on campus. The most obvious were sustainability signage, recycling bins, the solar array, and the annual Earth Day/Arbor Day event. Other valuable feedback items included a preference for activities and messaging that focused on positive framing and giving students specific action items that they can do. Many students reported being put off by blame-centered communication techniques. Nearly all students expressed strong support for sustainability in general. The students were largely divided on specific terminology preferences related to how sustainability was discussed from an institutional perspective.


Website URL where information about the assessment of sustainability culture is available:
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Additional documentation to support the submission:
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