HEC Montréal
EN-4: Outreach Materials and Publications

Newsletter to subscribers and staff are sent by emails 3 to 4 times per year. Also, Facebook and Instagram (@hecdurable / #DD_HECMontreal) are widely used to publish articles, share news and pictures related to the sustainability life on campus.

Multiple signs, stickers and digital posters (using the school display network "ADN", a digital paper-free system consisting of hundreds of screens through the school public space) promote and highlight sustainability initiatives, programs and activities. Themes including personal water bottle, waste and recycling programs, gardening and beekeeping activities, conferences, news, certifications, etc.
One of the most unique signs remains the "giant hickory tree" sign - One of the cafeteria windows has a sticker showing the contour of a tree that, when looked from a certain angle, matches the silhouette of the biggest tree in HEC's forest. The sign is used to explain the type of forest ecosystem on which the school is built.

Even if nowadays, mobile apps are widely used to find direction, students, visitors and staff are encouraged to walk or use the public bus to move between the buildings. Maps are displayed in the main entrance of each building to show the quickest route between buildings and taxi, bus and subway station location.

Even before the Covid-19 pandemic, a great effort was made to produce digital content encouraging people to adopt a healthy and sustainable lifestyle, such as using active transportation like bicycles, reducing meat consumption, reducing waste, etc.

Multiple post and videos were posted on Facebook to reach a maximum number of people from outside HEC’s community as well.

This strategy proved to be valuable when a lockdown was adopted. Having a strong social media experience allowed the HEC sustainability team to reach out to the community, even during the lockdown and promoting green living tips. For instance, an online media campaign with 12 sustainable actions during the lockdown was undertaken and shared by student associations using the hashtag #defidurable.

@Facebook.com/hecdurable