Overall Rating Silver
Overall Score 46.07
Liaison Michelle McCollum
Submission Date April 30, 2020

STARS v2.2

George Brown College
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 2.00 / 4.00 Stephanie Foster
Green Team/Sustainability Coordinator
George Brown College
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Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability?:

Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:

Name of the campaign:
Acts of Green

A brief description of the campaign:

For the College's 50th anniversary the President's office (see letter below) launched the Acts of Green Campaign.

Whether you carry a reusable water bottle or ride your bike to campus, there are countless ways to incorporate sustainability into your daily life. On behalf of George Brown’s Green Team, I’d like to invite you to join the 50 Acts of Green Challenge.

All students, staff and faculty are encouraged to complete 50 sustainable acts – big or small – between now and Earth Day (April 22). I hope this challenge will inspire you to find new ways of bringing sustainability into your work at the college. This might include: reducing or reusing materials in teaching labs/workshops; exploring issues related to social, environmental and/or economic sustainability in course work; taking part in research to solve sustainability challenges; or being a sustainability role model for your students and colleagues.

Share your Acts of Green on social media using #50GreenGBC or submit them by email to 50GreenGBC@georgebrown.ca, and you’ll be entered into a biweekly prize draw. You’ll also be eligible to win one of two grand prizes: a $125 gift certificate for dining at The Chefs’ House or a $100 gift certificate for shopping at the college bookstore.

All Acts of Green posts will be shared with the college community via the Sustainability Social Media Wall. To see the wall and learn more about the 50 Acts of Green Challenge, visit georgebrown.ca/about/sustainability/50GreenGBC.


Anne Sado

A brief description of the measured positive impact(s) of the campaign:

This campaign still resonates through the Acts of Green section of the sustainability web-site that lists numerous ways that the College community can contribute to a more sustainable future. https://www.georgebrown.ca/about/sustainability/what-can-i-do/

Name of the campaign (2nd campaign):
Staples Go Green

A brief description of the campaign (2nd campaign):

Support our Green Purchasing Policy Goals

Did you know that George Brown College has a green purchasing policy in place that is helping us reduce the environmental impacts of everything we purchase — including office supplies? In line with the college’s sustainability plan, and our Strategy 2022 and Vision 2030 commitments, we continue to seek out new ways to reduce our carbon footprint and life-cycle impact of the products we purchase and use.

For the past 10 years, George Brown College has participated in the Staples Advantage “Fifty Green” program. Every year, Staples Advantage rewards George Brown College with a rebate cheque based on how we do in terms of achieving our "green" goals.

Most recently, we have set the following goals:
To eliminate office-supply orders under $50. Why? To minimize our transportation eco-footprint by reducing the number of deliveries to the college.

To maximize orders of green and sustainable earth products. Our goal is to "up" these order by 20 per cent. Why? To reduce environmental impacts including “upstream” impacts related to the extraction of natural resources, manufacturing, transportation and packaging, and “downstream” impacts in the final disposal, recycling or re-use of products.

To increase the use online ordering. Our goal is ensure 100 per cent of our orders are done online. Why? Ease-of-use, efficiency and effectiveness!

A brief description of the measured positive impact(s) of the campaign (2nd campaign):

Every year Staples rebates have helped fund sustainability efforts at the college — such as the vegetable garden at the Casa Loma Child Care Centre, and more recently as seed funding for the Sustainability Scholarship.

See below tracking of our progress to date.
Category % E-Way Orders % Orders < $50 % Eco-Easy Products
Goal 90% 10% 35%
2013 68.90% 16% 23.20%
2014 73.93% 18% 28.60%
2017 88.51% 0.62% 31.80%
2018 62.13% 0.51% 24.30%
2019 71.87% 0.68% 28.50%

A brief description of other sustainability-related outreach campaigns:

Additional documentation to support the submission:

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