|Submission Date||Aug. 23, 2019|
EN-5: Outreach Campaign
|4.00 / 4.00||
Sustainability Projects Coordinator
Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability? :
Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Name of the campaign:
A brief description of the campaign, including how students and/or employees were engaged:
In the Fall semester of 2018, Fleming's Office of Sustainability launched the Waste Buddy Program, branded with the UN SDGs - 12,13,14 and 15. This program was launched to conduct a broad-based awareness campaign regarding proper waste recycling, and to promote options to reduce waste such as using reusable coffee mugs and non-refillable water bottles with the Fill it Forward Program, which as of June 2019 has reduced single-use drink containers by over 7700 cups/bottles. Reducing, and properly sorting Tim Horton (paper) coffee cups was a key part of this campaign. Awareness events were held throughout the semester-long campaign in the institution's main foyer at Sutherland campus as an outreach to staff and students. Game and quizzes were also administered regarding recycling--to improve staff and student knowledge.
A brief description of the measured positive impact(s) of the campaign:
During the campaign, waste buddies have tracked the number of participants who they have helped to sort it out and the total number of items that they have helped to successfully divert from landfill due to human error. Waste buddies also track the total number of items that were sorted successfully without their assistance. The success of the campaign directly impacts the results reflected in the tracking of waste diversion as part of the College waste reduction strategy developed in winter 2016 (which includes improving recycling facilities/signage; removing waste bins from classrooms, etc). This strategy aligns with the targets in the five-year sustainability plan to reduce waste generated by 10% across all campuses. Fleming is now receiving monthly reports from our haulage company to measure the progress of this campaign and towards our target of 10% by 2018.
The website URL where information about the campaign is available:
Name of the campaign (2nd campaign):
A brief description of the campaign, including how students and/or employees were engaged (2nd campaign):
During the month of May, Fleming College participates in the transportation challenge, Shifting Gears. In the challenge, participants track transportation trips, use of alternate transportation and subsequent reduction in GHGs and increase in health benefits. The campaign emphasizes that by walking, cycling, riding transit, carpooling, and telecommuting a bit more frequently, you can improve your health and the health of our environment.
A brief description of the measured positive impact(s) of the campaign (2nd campaign):
The campaign measures average CO2 Saved (based on average distance factor) and
average Minutes of Physical Activity (based on average distance factor). An example of tracking for all of Peterborough, where Fleming's main campus is located, is below:
Total Trips Logged: 9135
Average CO2 Saved: 5,525 kg
As a result of raising awareness of the challenge at the Sutherland Campus- Fleming College won the First Place Award for the Large Employer Category of Shifting Gears.
The website URL where information about the campaign is available (2nd campaign):
A brief description of other sustainability-related outreach campaigns, including measured positive impacts:
The website URL where information about the programs or initiatives is available:
Additional documentation to support the submission:
The information presented here is self-reported. While AASHE staff review portions of all STARS reports and institutions are welcome to seek additional forms of review, the data in STARS reports are not verified by AASHE. If you believe any of this information is erroneous or inconsistent with credit criteria, please review the process for inquiring about the information reported by an institution and complete the Data Inquiry Form.