Overall Rating Silver
Overall Score 56.92
Liaison Julien-Pierre Lacombe
Submission Date Nov. 14, 2018
Executive Letter Download

STARS v2.1

Ecole de Technologie Superieure
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 4.00 / 4.00 Julien-Pierre Lacombe
Mr
Sustainable office
"---" indicates that no data was submitted for this field

Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability? :
Yes

Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Yes

Name of the campaign:
Fill it up: drink the water from our fountains

A brief description of the campaign, including how students and/or employees were engaged:

A major outreach campaign to promote the consumption of water from the aqueduct and discourage the use of bottled water. The campaign had three main objectives: to encourage the use of reusable bottles, to promote the campus water fontains and to raise awareness in the ÉTS community of sustainable development issues. All water fountains on campus are highlighted through a set of large format stickers with messages promoting the water in the aqueduct and providing information on SD issues related to bottled water. To encourage the ÉTS community to use reusable containers, good quality bottles with an attractive design were put on sale at a low cost. From May 8 to 10, the ÉTS community was able to purchase 32-ounces Nalgene bottles worth $15 at a cost of $5. This low-cost sale encouraged people who are reluctant to buy one or simply don't think about it, while avoiding generating additional waste by distributing free bottles to people who simply wouldn't use them. This promotional item is a quality product, long-lasting and represents ÉTS. It brings the campaign to life over the long term. A conference on the quality of drinking water of Montreal aqueduct was offered free of charge to all students and employees. Three 15-seconds animation videos were produced and broadcast on the social media of the ÉTS and the Student Association's Sustainable Development Fund, as well as on the ÉTS television network.


A brief description of the measured positive impact(s) of the campaign:

The 300 Nalgene bottles were sold in 2 days. Students and employees have been talking a lot about this campaign since its launch.


The website URL where information about the campaign is available:
Name of the campaign (2nd campaign):
Awareness campaign on the use of reusable cups and bottles

A brief description of the campaign, including how students and/or employees were engaged (2nd campaign):

The campaign was divided into several actions. The objective is to promote the use of reusable bottles and cups by highlighting that there are savings to be made in financial terms and in terms of impact on the planet. This has made it possible to reduce the quantity of plastic bottles and paper cups that end up in the waste and the quantity that ends up in the recycling and contaminates it. Awareness and call to action texts were published on the School's internal media: employee newsletter, newsletter to the entire community (students, teachers, employees). Floor stickers designed for the campaign were installed in food service areas and information sessions were held for cafeteria and campus food distributor employees.


A brief description of the measured positive impact(s) of the campaign (2nd campaign):

Pourcentage of coffee sold in reusable cups on campus increased.


The website URL where information about the campaign is available (2nd campaign):
A brief description of other sustainability-related outreach campaigns, including measured positive impacts:
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The website URL where information about the programs or initiatives is available:
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Additional documentation to support the submission:
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