Overall Rating Silver
Overall Score 52.95
Liaison Chad Carwein
Submission Date Jan. 16, 2020

STARS v2.2

East Carolina University
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 4.00 / 4.00 Chad Carwein
University Sustainability Manager
HSC Facilities Services
"---" indicates that no data was submitted for this field

Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability?:
Yes

Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Yes

Name of the campaign:
Green Office Program

A brief description of the campaign:

Offices that choose to participant will be helping ECU work toward carbon neutrality and reaching its sustainability goals. This program is intended to take the guess work out of campus sustainability and to provide resources so that all employees can do their part to reduce environmental impacts. Offices that complete the certification process will receive recognition through articles published in the SustainECU newsletter as well as posts on our website and social media outlets. Certified Green Offices will also be awarded with a framed certificate to display and an official logo to upload to their website.

The Green Office Program assigns weighted credits to sustainability criteria in order to define the rating levels below:

- Green Office Participant (0-74 credits)
- Certified Green Office (75-99 credits)
- Green Office Champion (100-130 credits)

Individual offices will earn credit toward their rating as they check off items in the following categories:

- Energy Conservation
- Waste Minimization
- Materials Management
- Meetings and Events
- Participation

Prior to starting the program, offices will need to designate a primary contact person and obtain commitment signatures from 75% of their staff. In order to participate, offices are also required to setup a Go Green Bulletin Board and contact the Sustainability Manager to schedule their energy and waste audits. These audits will provide data to make baseline comparisons, evaluate program effectiveness, and report outcomes. Pre-Certification Requirements will ensure certain objectives are completed, but the remaining items consist of categorized electives worth 1-4 credits each. Once the participation requirements are complete, service-learning students will guide office contacts through the certification process using the Credit Worksheet and always be available to answer questions or provide assistance along the way.


A brief description of the measured positive impact(s) of the campaign:

2017 Green Offices:

1. Campus Recreation and Wellness - 30 employees
2. Center for Leadership and Civic Engagement - 10 employees

2018 Green Offices:

1. College of Engineering Technology Systems Department - 30 employees

2019 Green Offices:

1. College of Business Student Success Center - 15 employees
2. Office of Student Transitions - 10 employees
3. Health Sciences Campus Facilities Services - 15 employees
4. Student Health Services - 60 employees

TOTAL EMPLOYEES REACHED: 170


Name of the campaign (2nd campaign):
RecycleMania

A brief description of the campaign (2nd campaign):

RecycleMania is a friendly competition and benchmarking tool for college and university recycling programs to promote waste reduction activities to their campus communities. Over an 8-week period each spring, colleges across the United States and Canada report the amount of recycling and trash collected each week and are in turn ranked in various categories based on who recycles the most on a per capita basis, as well as which schools have the best recycling rate as a percentage of total waste and which schools generate the least amount of combined trash and recycling. With each week’s updated ranking, participating schools follow their performance against other colleges and use the results to rally their campus to reduce and recycle more.

National recognition is provided to the winning school in each category on the RecycleMania website and in a national press release. Winning schools receive an award made out of recyclable materials, and win the right to host that category’s special traveling trophy for the coming year.

Overall Goals for RecycleMania:

1. Motivate students and staff to increase recycling efforts and reduce waste generation.

2. Generate attention and support for campus recycling programs.

3. Encourage colleges to measure and benchmark recycling activity in their effort to improve their programs over time.

4. Have a fair and friendly competition.


A brief description of the measured positive impact(s) of the campaign (2nd campaign):

Positive results were reflected in an upwards progression in the final RecycleMania rankings in numerous categories. From 2017-2019, our ranking in the Total Recycling category improved from 105th to 102nd place with our total recycling weight increasing from 142,020 pounds to 158,380 pounds.


A brief description of other sustainability-related outreach campaigns:
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Additional documentation to support the submission:
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Green Office Program - Chad Carwein, University Sustainability Manager

RecycleMania - Terry Little, Recycling Program Manager

The information presented here is self-reported. While AASHE staff review portions of all STARS reports and institutions are welcome to seek additional forms of review, the data in STARS reports are not verified by AASHE. If you believe any of this information is erroneous or inconsistent with credit criteria, please review the process for inquiring about the information reported by an institution and complete the Data Inquiry Form.