Overall Rating Bronze
Overall Score 41.01
Liaison Chad Carwein
Submission Date Feb. 14, 2017
Executive Letter Download

STARS v2.1

East Carolina University
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 2.00 / 4.00 Chad Carwein
University Sustainability Manager
HSC Facilities Services
"---" indicates that no data was submitted for this field

Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability? :
Yes

Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
No

Name of the campaign:
Watt Watch Energy Challenge

A brief description of the campaign, including how students and/or employees were engaged:

Similar to Campus Conservation Nationals (CCN). ECU has hosted a Watt Watch Energy Challenge in the residence halls on Main Campus for the past two years. Typically, this competition challenges dorm residents to work together to reduce electricity consumption and mitigate the impacts of climate change.

The goals of the Watt Watch Challenge are similar to Campus Conservation Nationals:

• Engage, educate, motivate, and empower students to conserve resources in residence halls and other campus buildings.

• Foster a culture of conservation within campus communities, and propel campus sustainability initiatives.

• Achieve measurable reductions in electricity use, preventing thousands of pounds of carbon dioxide from being emitted.

• Highlight the ability of behavior change tools such as competitions, commitments, and social norms, to conserve energy and water.


A brief description of the measured positive impact(s) of the campaign:

2012 – 241,575 kWhs saved representing a 6.9% energy reduction and a cost avoidance of $21,983

2013 – 264,695 kWhs saved representing a 5.9% energy reduction and a cost avoidance of $24,087

2014 – 392,889 kWhs saved representing an 8.8% energy reduction and a cost avoidance of $35,753

2015 savings could not be accurately determined due to lack of a baseline. We primarily tracked how the dorms compared to each other on a week-to-week basis.


The website URL where information about the campaign is available:
Name of the campaign (2nd campaign):
RecycleMania

A brief description of the campaign, including how students and/or employees were engaged (2nd campaign):

RecycleMania is a friendly competition and benchmarking tool for college and university recycling programs to promote waste reduction activities to their campus communities. Over an 8-week period each spring, colleges across the United States and Canada report the amount of recycling and trash collected each week and are in turn ranked in various categories based on who recycles the most on a per capita basis, as well as which schools have the best recycling rate as a percentage of total waste and which schools generate the least amount of combined trash and recycling. With each week’s updated ranking, participating schools follow their performance against other colleges and use the results to rally their campus to reduce and recycle more.

National recognition is provided to the winning school in each category on the RecycleMania website and in a national press release. Winning schools receive an award made out of recyclable materials, and win the right to host that category’s special traveling trophy for the coming year.

Overall Goals for RecycleMania:

1. Motivate students and staff to increase recycling efforts and reduce waste generation.

2. Generate attention and support for campus recycling programs.

3. Encourage colleges to measure and benchmark recycling activity in their effort to improve their programs over time.

4. Have a fair and friendly competition.


A brief description of the measured positive impact(s) of the campaign (2nd campaign):

Positive results were reflected in an upwards progression in the final RecycleMania rankings in numerous categories. From 2014-2016, our ranking in the Bottles and Cans category improved from 81st to 49th place, from 106th to 67th in the Paper category, and from 115th to 69th in the Cardboard category.


The website URL where information about the campaign is available (2nd campaign):
A brief description of other sustainability-related outreach campaigns, including measured positive impacts:
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The website URL where information about the programs or initiatives is available:
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Additional documentation to support the submission:
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Watt Watch - Les Hewlett, University Energy Manager

RecycleMania - Terry Little, Recycling Program Manager

The information presented here is self-reported. While AASHE staff review portions of all STARS reports and institutions are welcome to seek additional forms of review, the data in STARS reports are not verified by AASHE. If you believe any of this information is erroneous or inconsistent with credit criteria, please review the process for inquiring about the information reported by an institution and complete the Data Inquiry Form.