Overall Rating Silver - expired
Overall Score 48.30
Liaison William Clancey
Submission Date Feb. 9, 2017
Executive Letter Download

STARS v2.0

Durham College
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 4.00 / 4.00 Tanya Roberts
Sustainability Coordinator
Facilities Management
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Has the institution held at least one sustainability-related outreach campaign directed at students within the previous three years that has yielded measurable, positive results in advancing sustainability?:
Yes

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Has the institution held at least one sustainability-related outreach campaign directed at employees within the previous three years that has yielded measurable, positive results in advancing sustainability?:
Yes

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The name of the campaign (1st campaign):
#muglife

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A brief description of the campaign (1st campaign):
#MugLife campaign: In March 2016, the Green Team hosted a campaign to help spread awareness around the volume of disposable coffee cups to help encourage the use of reusable coffee mugs on campus. The graphs below show the uptake of reusable mugs on campus during the campaign. Please note that the campaign ran during “roll up the rim”, so the impact is significant. (attachment available upon request) #Muglife also ran December 2016 and January 2017 and is an ongoing campaign on campus.

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A brief description of the measured positive impact(s) of the campaign (1st campaign):
As a result of the campaign, Durham College saw a 2% increase in the use of lug-a-mug discounts. The impacts were measured over a 1 month timeframe. It is also important to note that the campaign ran during Tim Horton's Roll up the Rim campaign, so these impacts are significant to note, as our main coffee provider on campus is Tim Horton's.

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The website URL where information about the campaign is available (1st campaign):
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The name of the campaign (2nd campaign):
Earth Week

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A brief description of the campaign (2nd campaign):
Our two featured events for Earth Week every year are our Campus Thrift Swap and Campus Clean-up.

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A brief description of the measured positive impact(s) of the campaign (2nd campaign):
approximately 755lbs have been diverted through our bi-annual Campus Thrift Swap (covers period between Dec. 2015-April 2016) and approximately 1000lbs of waste were diverted through the 2015 and 2016 Spring Campus Clean-up events.

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The website URL where information about the campaign is available (2nd campaign):
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A brief description of other outreach campaigns, including measured positive impacts:
A Green Fast Start Christmas Fundraiser. The Sustainability Office partnered with the Fast Start Office to host a cookie and milk shots fundraiser for the campus food bank. The event raised over $200.

Data source(s) and notes about the submission:
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