|Submission Date||March 5, 2020|
EN-5: Outreach Campaign
|4.00 / 4.00||
Director, Campus Sustainability Office
FS - Energy & Sustainability
Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability? :
Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Name of the campaign:
A brief description of the campaign, including how students and/or employees were engaged:
Cornell's university-wide sustainability engagement campaign encourages students, faculty and staff to engage in sustainable behavior change and reduce Cornell’s environmental footprint and build healthier communities. Each component of the campaigns is designed to motivate individuals and teams to take key sustainable actions to help achieve Cornell’s carbon neutrality goals and support diverse, inclusive environments.
College and Unit Engagement Program
•Semester themes highlight sustainability initiatives to undertake as a unit (e.g. energy conservation and materials management)
•Sustainability Leaders (aka Green Ambassadors)
o College/unit students, faculty, and staff interested in community well-being and sustainability who are responsible for:
o Fostering peer-to-peer education.
o Reinforcing sustainable behavior throughout their working groups that are publicized by the campaign.
o Giving advice and promote campaign programs and initiatives within their units
• Energy and waste themes are designed to support the goals of the Sustainable Cornell Council, Cornell’s Climate Action Plan, and motivate students, faculty and staff to integrate sustainability into their individual actions and operations.
• Each theme has a set of actions, programs, initiatives, and/or games associated with them to increase community engagement and increase the likelihood that people will adopt the targeted behaviors.
Green Labs and Offices Certification Programs
Programs designed to promote sustainable practices in lab and office spaces. Each action under the Green Labs and Offices Certification programs will have points associated with them. Each lab or office participating in the program can commit to actions that are feasible for their workplace and earn points towards a certification renewable every 2 years.
Cornell Building Energy Dashboard (aka Big Red Scoreboard)
• Internet-based display tool that tracks building energy performance through real-time metering.
• Serves as an engagement tool for end users to learn about energy saving behaviors specific to their community.
• Resource to host energy conservation competitions between buildings, colleges and/or units.
Residential Compost Managers (CMs):
• CMs are student educators committed to creating a culture of sustainability at Cornell University. Students from diverse majors and backgrounds encourage sustainable behaviors within their residential communities through outreach, role modeling, and weekly maintenance of compost buckets.
A brief description of the measured positive impact(s) of the campaign:
Over 2500 staff and faculty are impacted by the College and Unit Engagement Program, which is growing every year: College of Engineering, College of Human Ecology, Facilities and Campus Services, Human Resources, College of Veterinary Medicine, Cornell Tech, Alumni Affairs and Development.
Green Office Certifications: 60+ offices
Green Lab Certifications: 18+ labs
105 buildings and renewable sites on the Cornell Building Dashboard
The website URL where information about the campaign is available:
Name of the campaign (2nd campaign):
A brief description of the campaign, including how students and/or employees were engaged (2nd campaign):
Cornell spearheads the Energy Smackdown competition each fall to encourage students, staff, and faculty to reduce their energy consumption, both on and off campus.
Cornell participates in the nationwide competition to minimize and divert waste.
A brief description of the measured positive impact(s) of the campaign (2nd campaign):
Over 260,000 kWh of electricity was saved during the 2018 Energy Smackdown competition, and we are still calculating savings from our 2019 competition.
National rankings during the 2018 and 2019 Recyclemania competitions improved in many categories. Students and staff are encouraged to design and implement events and initiatives to keep the competition fresh in peoples' minds during the two month period.
The website URL where information about the campaign is available (2nd campaign):
A brief description of other sustainability-related outreach campaigns, including measured positive impacts:
The Winter Setback and Spring Setback program encourages all Cornellians to unplug electronics and setback temperatures before leaving campus for winter and spring breaks. Annually, the winter setback program results in over 1 million kWh avoided during the break.
The website URL where information about the programs or initiatives is available:
Additional documentation to support the submission:
The information presented here is self-reported. While AASHE staff review portions of all STARS reports and institutions are welcome to seek additional forms of review, the data in STARS reports are not verified by AASHE. If you believe any of this information is erroneous or inconsistent with credit criteria, please review the process for inquiring about the information reported by an institution and complete the Data Inquiry Form.