Overall Rating Silver
Overall Score 48.37
Liaison Calandra Lake
Submission Date Dec. 20, 2016
Executive Letter Download

STARS v2.1

College of William & Mary
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 4.00 / 4.00 Calandra Waters Lake
Director of Sustainability
Office of Sustainability
"---" indicates that no data was submitted for this field

Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability? :
Yes

Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Yes

Name of the campaign:
Take Back the Tap

A brief description of the campaign, including how students and/or employees were engaged:

Take Back the Tap is a Student Environmental Action Coalition campaign focused on reducing and potentially eliminating bottled water on the campus. Take Back the Tap, associated with Food & Water Watch, held frequent tabling educational events, some of which had give aways such as reusable bottles with access to all faculty, student, and staff pedestrians. They were one of three breakout sessions at the annual Sustainability Summit, open to all students, faculty, and staff, and participated in Earth Week activities. Outreach also included a regular social media presence, fliers, partnerships with faculty and staff, and participation in Tap-a-palooza.


A brief description of the measured positive impact(s) of the campaign:

Take Back the Tap's efforts increased the number of bottle filling stations on campus through Green Fee grants awarded to the campaign and to other students, faculty, and staff. More recently the campaign has increased the number of bottle filling station proposals so drastically that the Committee on Sustainability has asked that a strategic plan for installing at least one station per building be drafted.


The website URL where information about the campaign is available:
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Name of the campaign (2nd campaign):
Seize the Grid

A brief description of the campaign, including how students and/or employees were engaged (2nd campaign):

Seize the Grid is a Student Environmental Action Coalition campaign with a goal of the campus using 100% clean energy by 2030. The campaign had a launch event that was well attended by students, faculty, and staff. They've held a panel discussion and frequently tabled for educational purposes. Other outreach has included a strong social media presence, fliers, and participation in Earth Week.


A brief description of the measured positive impact(s) of the campaign (2nd campaign):

Due to the efforts of Seize the Grid, a Green Fee grant was awarded to pay for the cost of having a third party provide a quote on installing solar panels on the campus.


The website URL where information about the campaign is available (2nd campaign):
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A brief description of other sustainability-related outreach campaigns, including measured positive impacts:
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The website URL where information about the programs or initiatives is available:
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Additional documentation to support the submission:
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