Overall Rating Silver - expired
Overall Score 46.48
Liaison Jennifer McMillin
Submission Date July 21, 2011
Executive Letter Download

STARS v1.0

Cleveland State University
ER-2: Student Sustainability Outreach Campaign

Status Score Responsible Party
Complete 5.00 / 5.00 Nathan Engstrom
Coordinator, Campus Sustainability
Business Affairs and Finance
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Does the institution hold a campaign that meets the criteria for this credit?:
Yes

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The name of the campaign(s):
Shift Green

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A brief description of the campaign(s):
Shift Green is a student-led social media campaign in conjunction with a formal sustainability marketing program focused on boosting the visibility and interest in sustainability at CSU. It follows a strategy of combining awareness with a call to action campaign focused on getting students to take specific personal actions that both further CSU's commitment to sustainability and lower one's own carbon footprint.

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A brief description of the measured positive impact(s) of the campaign(s):
Number of Facebook "fans", number of Twitter followers, recycling rate, number of personal actions taken

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The website URL for the campaign:
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Data source(s) and notes about the submission:
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