Overall Rating Silver
Overall Score 51.18
Liaison Miguel Martin
Submission Date March 5, 2021

STARS v2.2

California State University, San Bernardino
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 4.00 / 4.00 Miguel Martin
Energy and Sustainability Manager
Facilities Management
"---" indicates that no data was submitted for this field

Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability?:
Yes

Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Yes

Name of the campaign:
Clean Air Day

A brief description of the campaign:

The campus clean air day advocates for the importance of healthy air quality to ensure our community members can thrive with healthy air and environmental conditions. The events of clean air day focus on alternative transportation and self-care by encouraging all participants to adopt healthy habits.


A brief description of the measured positive impact(s) of the campaign:

The positive campaign efforts were measured by the volume of social media shares, likes, and re-shares. The Clean Air Day was very successful and popular within our campus athletics and kinesiology programs.


Name of the campaign (2nd campaign):
Sustainability Week

A brief description of the campaign (2nd campaign):

Sustainability Week is a series of events that take place over the duration of six consecutive days. The Main focus of sustainability week highlights the importance of adopting sustainable habits that intersect with all areas of life. Sustainability week takes place during the week in April that aligns with Earth Day followed by Arbor Day shortly thereafter.


A brief description of the measured positive impact(s) of the campaign (2nd campaign):

The positive impacts are measured by the student response via social media traction, event engagement, digital marketing shares, and comments submitted by those that participated.


A brief description of other sustainability-related outreach campaigns:
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Additional documentation to support the submission:
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