Overall Rating Silver
Overall Score 53.82
Liaison Holli Fajack
Submission Date Jan. 29, 2021

STARS v2.2

California State University, Long Beach
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 4.00 / 4.00 Holli Fajack
Sustainability Coordinator
Physical Planning and Facilities Management
"---" indicates that no data was submitted for this field

Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability?:
Yes

Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Yes

Name of the campaign:
Waste Not

A brief description of the campaign:

Waste Not is CSULB’s campus-wide waste reduction and diversion program designed to help the university achieve its goal of becoming a zero waste campus (90% diversion rate) by 2030. Founded on the principle of “waste not, want not,” the program promotes policies and programs that reduce wasteful practices on campus while simultaneously diverting more material from landfill by introducing a mixed recycling stream into our current waste management system. Using the Zero Waste Hierarchy, the program not only aims to encourage better recycling practices, but also to encourage individuals to rethink, reduce, and reuse to help minimize waste products in the first place.
Since its formal introduction in spring 2018, 24 buildings have been converted to follow the zero waste program, including Residential Dining. Program implementation entails the installation of new recycling bins inside and outside buildings, a comprehensive communications and outreach plan, and student and staff training. Training is provided to building occupants before bin installations and regular check-ins are conducted with custodial staff to identify areas for improvement. Outreach materials created to support the campaign include an animated orientation video, informational pamphlets, large A-frame signs, and bin signage. The Office of Sustainability also works with service-learning students to help implement and improve the zero waste program throughout campus.

For more information, visit www.csulb.edu/wastenot

For the program overview video, visit https://www.youtube.com/watch?v=H51UdgaQKl8&feature=emb_title


A brief description of the measured positive impact(s) of the campaign:

Waste Not has allowed CSULB to move closer to achieving its climate neutrality goals by revolutionizing the way our campus community thinks about waste, recycling, and disposal.

To date, this program has accomplished the following:
• Conducted 6 Custodial Staff Trainings
• Hosted over 15 Building Occupants/Staff Trainings
• Engaged and worked with 10 service-learning students from diverse classes over the course of two years
• Deployed more than 300 zero waste bins (i.e. hallway, breakroom, central) bins deployed
• Deployed more than 6,000 desk side, trash mini-bins


Name of the campaign (2nd campaign):
Carpool with Zimride

A brief description of the campaign (2nd campaign):

The Zimride campaign was organized by CSULB’s Sustainable Transportation team to market and promote the campus’ internal carpool matching platform, Zimride. The campaign consisted of shuttle advertisements (physical and digital), staked signs, emails, two days of tabling, and giveaways (sunglasses, water bottles, pens).

For more information, visit: https://www.csulb.edu/parking-and-transportation-services/sustainable-transportation/carpool


A brief description of the measured positive impact(s) of the campaign (2nd campaign):

The number of new ride postings rides was collected monthly from January 2019 through January 2020. There were 122 new ride postings in Zimride in January 2020 compared to only 28 new ride postings in January 2019. As a result of the Zimride campaign, there was a nearly fivefold impact on the utilization of this campus resource.


A brief description of other sustainability-related outreach campaigns:

N/A


Additional documentation to support the submission:
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