Overall Rating Silver
Overall Score 45.77
Liaison Holli Fajack
Submission Date July 6, 2017
Executive Letter Download

STARS v2.1

California State University, Long Beach
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 4.00 / 4.00 Holli Fajack
Sustainability Coordinator
Physical Planning and Facilities Management
"---" indicates that no data was submitted for this field

Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability? :
Yes

Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Yes

Name of the campaign:
Mega Energy Competition

A brief description of the campaign, including how students and/or employees were engaged:

The Mega Energy Competition is an annual energy conservation competition in student residential housing. The program takes place over one month during the fall semester. Energy usage is monitored for one week prior to the competition in order to establish a baseline. Then a "kick-off event" is held to inform housing residents about the competition and educate them about strategies for reducing their energy use during and after the competition. Outreach events and pizza parties are held throughout the competition and energy conservation results are publicized each week to spur competition between each Residential College. At the end of the program, the winning residence is declared, a trophy awarded and an "Energy Savers Do It In the Dark" party is held to celebrate all participants.


A brief description of the measured positive impact(s) of the campaign:

During the fall 2015 semester, students conserved 61,341 kWhs over the course of the competition.


The website URL where information about the campaign is available:
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Name of the campaign (2nd campaign):
The RIDE campaign

A brief description of the campaign, including how students and/or employees were engaged (2nd campaign):

The RIDE campaign is organized by Sustainable Transportation at CSULB to market and promote alternative transportation options, such as carpool, vanpool, shuttle, EVs, bike, and transit. The campaign consists of flyers, staked signs, electronic posts, social media (#ridecsulb), and giveaways (sunglasses, water bottles, pens). All of our marketing products and electronic posts have a common design and theme.


A brief description of the measured positive impact(s) of the campaign (2nd campaign):

Since the RIDE campaign was launched in August 2015, we have seen 53 new enrollees in our Rideshare Rewards program. Our ridematching partner Zimride has reported a very positive growth in usage. We saw 178 new users in August 2015 alone, compared to 72 new users in August 2014. Our carsharing partner Zipcar has also reported higher utilization rates.


The website URL where information about the campaign is available (2nd campaign):
A brief description of other sustainability-related outreach campaigns, including measured positive impacts:
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The website URL where information about the programs or initiatives is available:
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Additional documentation to support the submission:
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The information presented here is self-reported. While AASHE staff review portions of all STARS reports and institutions are welcome to seek additional forms of review, the data in STARS reports are not verified by AASHE. If you believe any of this information is erroneous or inconsistent with credit criteria, please review the process for inquiring about the information reported by an institution and complete the Data Inquiry Form.