Overall Rating Gold
Overall Score 70.16
Liaison Kylee Singh
Submission Date Sept. 19, 2019
Executive Letter Download

STARS v2.1

California Polytechnic State University
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 4.00 / 4.00 Kylee Singh
Sustainability Coordinator
Energy Utilities and Sustainability
"---" indicates that no data was submitted for this field

Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability? :
Yes

Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Yes

Name of the campaign:
iRideshare

A brief description of the campaign, including how students and/or employees were engaged:

Cal Poly Transportation and Parking Services (TAPS) began the 2017 school year with the loss of two major parking lots, giving it an added impetus to encourage alternative transportation. TAPS also was undergoing a rebranding, with the need to educate students, faculty, and staff about its new initiatives. The "My Other Car Is" campaign served both purposes. It showcased students, faculty; and staff who carpool ("My Other Car Is Haley"), ride a bike ("My Other Car Is My Bike"), take the bus ("My Other Car Is the Bus"), and walk ("My Other Car Is Flip Flops/Boots/Etc.") to campus. The campaign's 141,779 social media impressions (six per campus member) in its first two months proved its popularity. The marketing and communications team's integrated marketing campaign was targeted to people living, working, and visiting Cal Poly. It included posters, flyers, digital signage, monthly print advertisements, and social media platforms. Events such as Rideshare Week, Walk to School Day, and the Re Cycle Bike Fair further encouraged the use of alternative transportation. The campaign netted a significant drop in cars on campus and freed up more parking permits for commuter students. Local public transportation authorities also expanded bus service to accommodate student commuters.


A brief description of the measured positive impact(s) of the campaign:

The campaign's 141,779 social media impressions (six per campus member) in its first two months proved its popularity. The campaign netted a significant drop in cars on campus and freed up more parking permits for commuter students. Local public transportation authorities also expanded bus service to accommodate student commuters.


The website URL where information about the campaign is available:
Name of the campaign (2nd campaign):
Zero Waste is in Your Hands

A brief description of the campaign, including how students and/or employees were engaged (2nd campaign):

The Zero Waste campaign is a campus-wide initiative developed by the Energy, Utilities, and Sustainability team to help the campus reach CSU 2014 Sustainability Policy goals of 80% diversion of waste by 2020.


A brief description of the measured positive impact(s) of the campaign (2nd campaign):

In 2016 and 2017, Cal Poly achieved 90 percent and 86 percent diversion from landfill for all waste produced on campus, including traditional recycling of cardboard, paper, bottles and cans, construction and demolition debris, scrap metal, surplus equipment, and collection of food scraps, yard waste, and animal manure for composting. Waste audits performed by Cal Poly student groups have demonstrated that Cal Poly cannot reach zero waste by recycling and composting alone. Through outreach and education, improved signage, standardization of bins, and strategic procurement, Cal Poly aims to eliminate 1,000 tons of material from landfill annually.


The website URL where information about the campaign is available (2nd campaign):
A brief description of other sustainability-related outreach campaigns, including measured positive impacts:
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The website URL where information about the programs or initiatives is available:
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Additional documentation to support the submission:
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