California Polytechnic State University
EN-15: Trademark Licensing

Through a partnership with the Collegiate Licensing Company (CLC), the University monitors commercial and internal use of Cal Poly marks, and is responsible for managing more than 200 licensees producing products bearing Cal Poly's trademarks. CLC negotiates and administers licenses with manufacturers that wish to trade upon the University name and ensure that all uses of the University name are professional, tasteful, and of a quality that reflects positively on the institution. Corporate Responsibility (“CR”) competency is extremely important to many CLC partner institutions. These standards are set by the highest office on many university campuses and are a requirement, regardless of the other favorable factors that might positively affect the application. The majority of CLC institutions consider workplace rights, workplace conditions, and codes of conduct to be an important requirement for the production of their licensed products. These codes of conduct encompass internationally-recognized standards for workplace conditions, workplace rights, and environmental sustainability throughout the licensed products manufacturing sites and supply chains, no matter where they are located. A company’s current and on-going commitment to CR throughout its supply chain will be considered by many institutions as an essential part of the approval and renewal process. This includes the company’s ability to meet the requirements, and/or comply with the investigations of the Fair Labor Association (www.fairlabor.org) and/or the Worker’s Rights Consortium (www.workersrights.com) where required by institutions.