Overall Rating Silver
Overall Score 48.20
Liaison Smith Getterman
Submission Date March 1, 2017
Executive Letter Download

STARS v2.1

Baylor University
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 4.00 / 4.00 Smith Getterman
Assistant Director of Sustainability and Special Projects
Office of Sustainability
"---" indicates that no data was submitted for this field

Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability? :
Yes

Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Yes

Name of the campaign:
Creation Week

A brief description of the campaign, including how students and/or employees were engaged:

Creation Week is Baylor's spin on Earth Week. It's a week of awareness and education events that engage the entire campus community with the message that we need to care for God's creation by living in a more sustainable manner.

Students speak to the attendees of and host a booth at the university required chapel. A community event is held on campus that allows sustainability focused community groups to host booths on the campus mall. A film screening and discussion is held, focusing on a topic of sustainability (in 2011 the film was Food Inc. and the discussion focused on organic farming, GMO's, and other related topics). Finally, an on campus event is held for student groups that focus on issues of social justice and/or the environment.


A brief description of the measured positive impact(s) of the campaign:

We received front page coverage from the campus newspaper, the Baylor Lariat. We received an overwhelming response from the student body with their attendance at the campus events, although no count would was kept because it would not have been possible. At the student group event, several campus administrators attended including two Vice Presidents. More awareness and education was brought to the campus community about sustainability and creation care issues than ever before, as it was the first time ever for an event like this to be held on Baylor's campus.


The website URL where information about the campaign is available:
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Name of the campaign (2nd campaign):
Free Farmer's Market

A brief description of the campaign, including how students and/or employees were engaged (2nd campaign):

A free farmer's market was held on campus for students to take part in, with the focus on meeting the need of the food insecure but more importantly, making people aware food insecurity is an issue for college students everywhere. This event featured:

Free fresh fruits a veggies
Free bags from the Baylor Bookstore
Free yoga (11am & 2pm…though rained out)
Free information about nutrition and meal planning

This event was made possible by donations procured by Pastor Reuben Andrade and the Family of Faith Worship Center, who brought over 46,000 lbs of food (fruits, veggies, breads, water, and other foodstuffs). The support of the Baylor School of Education, Aramark, Baylor Wellness Department, Baylor Graduate School, Baylor Career and Professional Development Center, Baylor Office of Civic Engagement, Baylor Office of Student Life, and many others was essential for the success of this event.


A brief description of the measured positive impact(s) of the campaign (2nd campaign):

Students swiped their id cards and were hand counted giving us the total number of students served. Food was measured before hand so we know how much we gave away since there was nothing left.

Nearly 1,500 students took home a total of over 40,000 lbs of food.


The website URL where information about the campaign is available (2nd campaign):
A brief description of other sustainability-related outreach campaigns, including measured positive impacts:
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The website URL where information about the programs or initiatives is available:
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Additional documentation to support the submission:
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