Overall Rating Silver - expired
Overall Score 57.11
Liaison Gary Cocke
Submission Date March 12, 2015
Executive Letter Download

STARS v2.0

Baylor University
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 4.00 / 4.00 Smith Getterman
Assistant Director of Sustainability and Special Projects
Office of Sustainability
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Has the institution held at least one sustainability-related outreach campaign directed at students within the previous three years that has yielded measurable, positive results in advancing sustainability?:
Yes

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Has the institution held at least one sustainability-related outreach campaign directed at employees within the previous three years that has yielded measurable, positive results in advancing sustainability?:
Yes

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The name of the campaign (1st campaign):
Creation Week

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A brief description of the campaign (1st campaign):
Creation Week is Baylor's spin on Earth Week. It's a week of awareness and education events that engage the entire campus community with the message that we need to care for God's creation by living in a more sustainable manner. Students speak to the attendees of and host a booth at the university required chapel. A community event is held on campus that allows sustainability focused community groups to host booths on the campus mall. A film screening and discussion is held, focusing on a topic of sustainability (in 2011 the film was Food Inc. and the discussion focused on organic farming, GMO's, and other related topics). Finally, an on campus event is held for student groups that focus on issues of social justice and/or the environment.

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A brief description of the measured positive impact(s) of the campaign (1st campaign):
We received front page coverage from the campus newspaper, the Baylor Lariat. We received an overwhelming response from the student body with their attendance at the campus events, although no count would was kept because it would not have been possible. At the student group event, several campus administrators attended including two Vice Presidents. More awareness and education was brought to the campus community about sustainability and creation care issues than ever before, as it was the first time ever for an event like this to be held on Baylor's campus.

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The website URL where information about the campaign is available (1st campaign):
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The name of the campaign (2nd campaign):
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A brief description of the campaign (2nd campaign):
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A brief description of the measured positive impact(s) of the campaign (2nd campaign):
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The website URL where information about the campaign is available (2nd campaign):
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A brief description of other outreach campaigns, including measured positive impacts:
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Data source(s) and notes about the submission:
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