Overall Rating Silver
Overall Score 54.08
Liaison Julie Hopwood
Submission Date March 2, 2020

STARS v2.2

Ball State University
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 4.00 / 4.00 Kathy Wolf
Vice President for Marketing and Communications
Marketing and Communications
"---" indicates that no data was submitted for this field

Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability?:
Yes

Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Yes

Name of the campaign:
Residence Hall Energy Conservation Competition

A brief description of the campaign:

Bal State University had a residence hall vs. residence hall energy conservation competition in which on-campus residents learned energy conservation tips and tools. To measure the impact of the campaign, the university compared residence hall electricity consumption during the month before the competition to consumption during the month of the competition. (There were no major differences in occupancy or other factors that would influence electricity consumption during either month.) Since electricity consumption decreased during the month of the competition, we were abler to demonstrate that the campaign led to a measurable, positive impact on its sustainability performance.


A brief description of the measured positive impact(s) of the campaign:

The community garden supports positive physical and psychological well-being by providing residents of all ages and backgrounds with opportunities to
relax, undertake physical activity, and socialize and mix with neighbors. The community garden pavilions and gardening areas will afford opportunities to learn
about horticulture and sustainable environmental practices, such as composting and recycling, as well as being an important source of low-cost fresh
produce for a healthy diet.


Name of the campaign (2nd campaign):
Dinner in the Dark

A brief description of the campaign (2nd campaign):

Dinner in the Dark is a visible way for Dining to promote its commitment to sustainability, to encourage sustainable behaviors among students, to build partnerships with like-minded groups on campus (e.g., BEAT), and to support the mission of those groups. It also serves as a monotony breaker. Prior to 2017-18, either the fall or spring event was, in part, a way for BEAT to kick off their annual Residence Hall Energy Challenge, depending on which semester they ran their challenge. The timing has usually coincided with Valentine's Day or Halloween, so we've generally included the holiday theme into the messaging and decor. (e.g., one fall, the theme was "Eco tricks and treats," with the "tricks" being tips for saving energy and the "treats" being free candy and BEAT giveaways. The decor was Halloween themed.) In the semester that the energy challenge was running, the marketing and day-of signage promoted the challenge, as well as Dining's commitment to sustainability. In the semester that the challenge was not running, the promotion focused on Dining's commitment to sustainability and general ways students can conserve energy in their routines.

https://magazine.bsu.edu/2017/02/28/dining-sustainability/


A brief description of the measured positive impact(s) of the campaign (2nd campaign):

Nothing measured.


A brief description of other sustainability-related outreach campaigns:

Additional outreach to the community fosters student and employee engagement; to adopt or try sustainable practices and lifestyles.

Maring-Hunt Community Garden Market Pavilion and Outdoor Kitchen
The Maring-Hunt Community Garden Pavilion is a student-driven, design-build project for the Thomas Park/Avondale neighborhood in Muncie, on land behind Wilson Apartments. Vision planning for the Maring-Hunt Community Garden include a picnic and grilling area, a community kitchen and a market pavilion, a shade structure with comfortable seating, and a storytelling and story acting pavilion for Maring-Hunt’s children’s programming and incorporated into Southview Elementary School’s STEM curriculum.

The community garden supports positive physical and psychological well-being by providing residents of all ages and backgrounds with opportunities to relax, undertake physical activity, and socialize and mix with neighbors. The community garden pavilions and gardening areas will afford opportunities to learn about horticulture and sustainable environmental practices, such as composting and recycling, as well as being an important source of low-cost fresh produce for a healthy diet.

The pavilion project was a BSU/community partnership; an educational enterprise in hands-on design and construction in support of the community program.

https://nam05.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.facebook.com%2FMaringHuntGardenProject%2F&data=02%7C01%7Cathomas%40bsu.edu%7C77c19d5666a14732974e08d79ab47290%7C6fff909f07dc40da9e30fd7549c0f494%7C0%7C0%7C637147972119590863&sdata=Hw38sq4Fi3YFP1fr79HIGYOtHvHUVyADYrJv7fwFRWM%3D&reserved=0


Additional documentation to support the submission:

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