Overall Rating Silver
Overall Score 57.66
Liaison Michael Kensler
Submission Date Jan. 23, 2019
Executive Letter Download

STARS v2.1

Auburn University
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 4.00 / 4.00 Jennifer Morse
Administrator: Outreach and Communications
Office of Sustainability
"---" indicates that no data was submitted for this field

Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability? :
Yes

Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Yes

Name of the campaign:
Water-Wise Water Reduction Campaign

A brief description of the campaign, including how students and/or employees were engaged:

In the summer and fall of 2016 the state of Alabama was in a severe drought with a forcasted drought continuing well into the next year. Both the city of Auburn and the University were on water use restrictions. In an effort to reduce water use in the residence halls, the Office of Sustainability held the Water-Wise Water Reduction Campaign. The office collaborated with Residence Life to provide messaging to students on both the severity of the drought and what they can do to reduce their water use. They posted messaging in the laundry facilities, bulletin boards, and digitally through monitors, a blog post, social media, and newsletters. Residence Assistants also actively educated their residents in-person on conserving water.


A brief description of the measured positive impact(s) of the campaign:

The campaign took place from November of 2016 through January 2017. Water use during the campaign compared to a baseline calculated with these same residents pre-campaign, showed that on average during the campaign, use decreased by 25,545.70 gallons per day in the residence halls. This resulted in each student averaging a reduction of 72.04 gallons of water per person during the campaign. Total averted water cost was $2,605.84.


The website URL where information about the campaign is available:
Name of the campaign (2nd campaign):
Scale Back Alabama

A brief description of the campaign, including how students and/or employees were engaged (2nd campaign):

Scaleback Alabama challenges employees to lose weight. The campaign was promoted to employees through the Healthy Tigers email list, Auburn News (the digital employee newsletter), in addition to other news sources and video displays throughout campus. Buildings across campus hosted locations for weekly weigh-ins. By forming teams and offering prizes, employees were motivated to progress. Through email, participants received weekly healthy lifestyle tips and were connected to materials and resources on the Scaleback Alabama website. This included videos with a personal trainer, health tips, a directory of health experts, and other resources for healthy eating and exercising. Upon completion of the campaign, participants were encouraged to bring pounds of donations for the food bank equaling the pounds of weight that they lost. The initiative supported the individual wellbeing of employees and also the food insecure individuals who received food through the food bank. Auburn University had 88 employees engaged.


A brief description of the measured positive impact(s) of the campaign (2nd campaign):

Auburn's participants lost a total of 305.2 pounds.


The website URL where information about the campaign is available (2nd campaign):
A brief description of other sustainability-related outreach campaigns, including measured positive impacts:
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The website URL where information about the programs or initiatives is available:
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Additional documentation to support the submission:
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Paige Patterson, 334-844-8896, lanfokp@auburn.edu was the contact for the Scale Back Alabama campaign.

The information presented here is self-reported. While AASHE staff review portions of all STARS reports and institutions are welcome to seek additional forms of review, the data in STARS reports are not verified by AASHE. If you believe any of this information is erroneous or inconsistent with credit criteria, please review the process for inquiring about the information reported by an institution and complete the Data Inquiry Form.