| Overall Rating | Gold - expired |
|---|---|
| Overall Score | 73.93 |
| Liaison | Jim Dees |
| Submission Date | April 19, 2019 |
| Executive Letter | Download |
Appalachian State University
EN-5: Outreach Campaign
| Status | Score | Responsible Party |
|---|---|---|
|
4.00 / 4.00 |
Sierra
Milosh Data Analysis Office of Sustainability |
Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability? :
Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Name of the campaign:
A brief description of the campaign, including how students and/or employees were engaged:
App State has had the "Recycle at the Rock" program in place since 2008 and expanded
to include the Green Yosef campaign in 2015. On game days, tailgaters are asked to
utilize green recyclable bags to collect their bottles, cans and clean cardboard from their
tailgating site. Once full, these are left behind and Appalachian State staff collect the
bags from the tailgate lots to be recycled. Volunteers assist Office of Sustainability staff
with the distribution of these bags and promotional material around the Green Yosef
campaign such as stickers . In addition, is the zero waste efforts within the stadium
which includes thoughtful purchasing, recycling, and composting in the stadium
concourse, fieldhouse, chancellor suite, and sorting during stadium clean-up. The zero
waste stadium efforts are highlighted in the student educators program section.
A brief description of the measured positive impact(s) of the campaign:
Education and outreach is one of the keys to the success of this campaign. Through this
campaign, we have been able to utilize our volunteers to educate students, faculty,
staff, alumni, and community members about the importance of waste reduction,
recycling, and sustainable tailgating efforts. Not only do our game day volunteers have
the opportunity to outreach while distributing the bags, but our student interns have the
opportunity to outreach to many classes while recruiting for volunteers. There is also a
massive training effort involved with our volunteers prior to game day as well. Before
this campaign began, all the recycling from tailgating and the stadium was thrown away.
We have diverted an average of 10 tons of material from the landfill each football
season, and had hundreds of volunteer pass out over 40,000 bags. In addition, we
have been able to reach an audience of thousands at every home game.
The website URL where information about the campaign is available:
Name of the campaign (2nd campaign):
A brief description of the campaign, including how students and/or employees were engaged (2nd campaign):
The goal of the program is to raise awareness about carbon pollution and provide a local opportunity to make an equal positive impact or offset in another environmental arena. We have quantified the amount of carbon emissions per the typical Appalachian State commuter. We then ask for a monetary donation to cover said amount, and purchase verified offsets with the donations.
Faculty Staff and Students are given the opportunity to opt in to the program when they purchase their yearly parking pass. Bumper stickers are given to participants which help promote the program in the community. in addition, social media campaigns are implemented throughout the year as are posters, web-presence and through intern outreach efforts.
A brief description of the measured positive impact(s) of the campaign (2nd campaign):
Overall enrollment rate per year: (includes faculty/ staff/students)
2014-15: 17% enrollment rate (2,322 tons of carbon offsets purchased)
2015-16: 15% enrollment rate (2,376 tons of carbon offset purchased)
2016-17: 13% enrollment rate (1,734 tons of carbon offset purchased)
The website URL where information about the campaign is available (2nd campaign):
A brief description of other sustainability-related outreach campaigns, including measured positive impacts:
Don't Throw it Away (DTiA). This campaign encourages students living in on-campus dorms to donate used items. Most anything is accepted, from shower caddies, lamps, futons, clean carpets, clothes, and non-perishable food items! Volunteers collect items from designated drop-off zones and organize them for sale at
"The BIG Sale" held on-campus at the beginning of every fall semester. Funds raised from the sale go to 3 non-profit organizations to help them increase energy efficiency. This year alone, over $25,000 was raised, and over $125,000 total since the program began in 2001. The 2017 BIG sale raised over $23,000.
The website URL where information about the programs or initiatives is available:
Additional documentation to support the submission:
Data source(s) and notes about the submission:
The information presented here is self-reported. While AASHE staff review portions of all STARS reports and institutions are welcome to seek additional forms of review, the data in STARS reports are not verified by AASHE. If you believe any of this information is erroneous or inconsistent with credit criteria, please review the process for inquiring about the information reported by an institution or simply email your inquiry to stars@aashe.org.