Overall Rating Gold
Overall Score 69.09
Liaison Susan Kidd
Submission Date May 21, 2021

STARS v2.2

Agnes Scott College
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 4.00 / 4.00 Susan Kidd
Executive Director
Center for Sustainability
"---" indicates that no data was submitted for this field

Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability?:
Yes

Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Yes

Name of the campaign:
Bees & Trees Video Series

A brief description of the campaign:

In accordance with the Service Learning Project standard of Agnes Scott’s Tree Campus USA certification, the Center for Sustainability and the Bee Society hosted a Bees & Trees video series. The purpose of the campaign was to educate the campus community on the care and maintenance that goes into preserving the college’s tree canopy and ongoing efforts to create a more sustainable landscape on campus. This campaign consisted of three Instagram chats with the Center, the Bee Society, and the college’s consulting arborist. Students, faculty, and staff submitted questions in advance directly to the Bee Society via social media. The Center and the consulting arborist crafted additional questions relevant to each video topic. Topics included:
- Introduction to the Campus Arboretum and Favorite Trees
- Sonic Scans, Risk Assessment, and Pollinators, Oh My!
- Species Distribution, Watering Stations, Care Assessment, and Honor Trees

This video series also served as a way for the campus community to engage with the Arboretum virtually in the run up to Arbor Day 2021. All videos were posted to Instagram and a compilation of all three videos can be found on the Center’s website and Youtube site. This campaign intentionally targeted both students and staff.


A brief description of the measured positive impact(s) of the campaign:

This event was held virtually in accordance with COVID-19 guidelines, so the measured impacts of this campaign come from the number of social media views. This campaign was extremely successful in engaging the campus community, with a high number of social media views/likes.
- Introduction and Favorite Trees: 115 views
- Sonic Scans, Risk Assessment, and Pollinators, Oh My!: 93 views
- Species Distribution, Watering Stations, Care Assessment, and Honor Trees: 115 views

Web links:
Teaser: https://www.instagram.com/p/CI1NKbihczO/

Sonic Scans, Risk Assessment, and Pollinators, Oh My: https://www.instagram.com/p/CKpOczfhTRi/

Species Distribution, Watering Stations, Care Assessment, and Honor Trees: https://www.instagram.com/p/CK7T9HkhbDT/

Complete Video: https://www.agnesscott.edu/sustainability/landscape/index.html


Name of the campaign (2nd campaign):
The People's Drawdown EcoChallenge

A brief description of the campaign (2nd campaign):

In Fall 2019, the Center for Sustainability hosted the People’s Drawdown EcoChallenge, a carbon reduction initiative designed by Project Drawdown. The entire campus community was encouraged to participate in this three week challenge that encouraged participants to take measurable action, and create environmentally and socially good habits across the campus community. Every week, participants had a chance to win zero-waste prizes from the Package Free Shop. The participant who had earned the most points at the end of the challenge won either a 4-month subscription for a Common Market Farm Share or a Zero Waste Kit from the Package Free Shop. This challenge was promoted through internal campus communications and through social media. Both students and staff participated in this campaign. Following the success of this campaign, the Center hosted an additional Earth Day EcoChallenge in April 2020 (virtual).


A brief description of the measured positive impact(s) of the campaign (2nd campaign):

During the campaign, 83 campus community members participated and completed 595 positive actions. Notably through this challenge:
- 1,363 pounds of CO2 were saved
- 78 locally sourced meals were consumed
- 75 meatless/vegan meals were consumed
- 941 gallons of water were saved

Web links:
Fall 2019: https://www.instagram.com/p/B3ILbZHh7hy/

Spring 2020: https://www.instagram.com/p/B-W6Dydh5DK/


A brief description of other sustainability-related outreach campaigns:
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Additional documentation to support the submission:
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